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• Urgent
• Edinburgh

About Our Client

A leading business in an exciting industry

Award winning business

Job Description

As the Social Media Editor, you will bring our brand to life online. You will love experimenting, analysing and reporting on all things content and social. You will shape our content calendar to engage our international community of followers. To be successful in the role you will need a love for all things digital and you will have natural creative ability to communicate with a multitude of stakeholders across channels. This is your opportunity to manage, influence and grow our channels.

• 
  Oversee the day to day social media content calendar working with internal teams.
• Manage a shared content calendar to schedule, post, and share relevant content for a global audience.
• Lead in the creation, management, and reporting of all in-house Meta campaigns. Work with our social agency in delivering larger-scale social campaigns.
• Optimise creative assets according to the channel.
• Grow and engage our target audiences.
• Create platform-appropriate content across our main digital channels; Instagram, Facebook, Twitter, YouTube, LinkedIn, our email databases, and our website.
• Working with freelancers and agencies, lead the development of social content; images, videos, Reels, and Stories
• Assist in developing content including blogs, podcasts, and email copy.
• Maintain a database of all created content.

• Oversee the community management of all online profiles; replying to queries, interacting with stakeholders, and actively encouraging UGC.
• Work with brand-appropriate Influencers across our social channels.
• Implement a social listening strategy to grow our community and online engagement.
• Facilitate and encourage conversations on our key platforms.
• Lead on regular social growth activations.
• Support our events team in bringing our events to life on social.
• Create brand and product-focused emails.

• Maintain our unified, consistent tone of voice across all our online channels.
• Actively utilise and expand our online style guide.
• Adapt content to suit a global audience across multiple platforms.
• Assist in creating brand guidelines on various platforms.

• Compile weekly and monthly global performance reports to track campaign results.
• Interpret performance data to provide insight, analysis, and benchmarking.
• Monitor trends in social media, online channels, and digital design.

Monitor effective benchmarks for measuring the impact of social media campaigns.

The Successful Applicant

• Marketing, Journalism, copywriting or relevant degree.
• Minimum of 3 years' experience in a similar role within Digital Marketing.
• Meta/Facebook certification would be advantageous
• Knowledge of traditional marketing
• Creativity and immersion in social media.
• Strong knowledge and understanding of social media platforms and analytics.
• Online copywriting experience for websites and emails.
• Basic technical knowledge of web publishing.
• Team player -strong communication and interpersonal skills.
• Experience in working within brand-led marketing would be beneficial.

What's on Offer

A competitive salary and excellent working environment