Social Media Assistant London
Job description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
MARKETING AT ASOS
Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.
We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world.
As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.
Our teams and activities align and integrate cross-functionally with shared objectives to manage autonomous teams. And of course, we strive to continually evolve pushing outside industry convention through creative experimentation, marketing tech, and advanced data applications.
ABOUT THE ROLE
This is a key role within the Content Team, contributing to the animation of the brand presence on various social channels. This person will create and implement content across all social media platforms and work with the wider team to bring to life the Social & Content strategy.
This role supports with the day-to-day running of ASOS’ social presence in key areas, primarily focussing on fashion. This person will work closely with our Fashion, Creative and Design teams, constantly considering new ways for our customers to engage with the imagery, video and copy we produce.
What you'll be doing…
- Developing content ideas and franchises mostly for ASOS Fashion, but with a view across other key covering a range of social platforms.
- Scheduling and posting content onto ASOS and non-ASOS channels.
- Content guardian, working closely with the team to ensure that we are continually exploring new approaches and adopting a ‘testing’ culture.
- Working to develop franchises which reflect our inclusive fashion approach across our suite of social channels.
- A champion for ASOS fashion across a range of channels.
- Attending shoots to ensure relevant content is being captured and capture first-hand social content as required.
- Reporting on the performance of content across the channels you work on.
- Contribute ideas to wider team brainstorms.
- A constant champion for social media in the business, with one eye on what our competitors are doing.
- Ordering and returning products for social shoots and insiders.
- Day to day admin on the global social team.
- Supporting our culture by driving Diversity, Equity & Inclusion strategies.
Who We’d Like to Meet...
- Current Social media knowledge on all of the latest social platform updates
- Strong numerical skills for reporting and analysing stats
- Great copywriting skills – the ability to convey a message in short snappy headlines
- A good eye for design
- A desire to create leading content; be comfortable shooting on iPhone and writing social copy.
- A passion for fashion and the ASOS brand.
- A collaborative team player with a genuine obsession with social.
- Great organisation skills and a creative thinker that can turn social copy around swiftly and ensure our tone of voice is always bang on.
- Awareness of breaking social media trends, always plugged into pop culture, looking for fresh ways we can engage twenty-somethings in the social sphere
- Strong understanding of online content for the fashion forward twenty-something audience
- Passion for the ASOS brand
Additional Information
What's in it for you?
- Competitive salary, bonus and pension matching
- Life insurance, free private medical care, cycle to work scheme + more
- A bespoke flexible benefits scheme catered to you
- Best in class Learning & Development schemes and career development programmes
- 25 days holiday + never work on your birthday again!
- Free modern onsite gym, plus personal training and wellness rooms
- A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few
- Huge staff discounts and sample sales
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.
Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
