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Social Media and Digital Officer

Fixed Term (9 - 12 months), Full Time

Up to £38,251 per annum

Location: Chelmsford

Working Style: Anywhere worker

Closing Date: 29th June 2023

The Role

Essex County Council (ECC) is one of the largest and most dynamic local authorities in the UK, serving a population of 2 million residents, and has a very successful track record of delivering transformational change. ECC anticipated change was needed in the public sector and has worked to deliver better quality at lower cost. We have an ambitious transformation agenda – one with the scope to reach every part of the council. We are changing the way we think, the way we work, and the ways in which we deliver our services. We are committed to becoming a place where individuals, partners and communities feel proud to play their role and genuinely want to belong. We’re immensely proud of our flexible working options.

The Opportunity

Visit Essex is the official tourism and destination management organisation for Greater Essex with the remit to promote and develop tourism across the county. Tourism is one of the largest business sectors in Essex contributing £2.6billion annually to the region’s economy.

The team’s principal purpose is to work in partnership with the public and private sectors to support economic growth, through marketing and promoting the wider county as a place to visit, live and do business, and to continue to grow tourism.

Building on previous experience, running social media activity across a service, the role will require a strong understanding of what works on social media in terms of messaging and tone of voice, be adaptable and adept at working in a fast-moving and customer-first environment that relies on real-time communications. The role requires an individual who welcomes change and has a growth mindset with the ability to work flexibly and collaboratively across structural boundaries in support of key outcomes.

Accountabilities

Support the effective deployment of digital and social media platforms as part of an integrated approach to all communications outputs, working with the Tourism Marketing Officer to create content and manage external agencies as part of campaigns and general marketing.

Effectively manage existing Visit Essex digital platforms e.g. the Visit Essex website and social media channels for paid and organic activity.

Carry out regular checks of devolved social media communications to ensure they are consistent across all areas in terms of voice, branding, messaging, and frequency of posting.

Support marketing campaign design and delivery with social media and digital activity to ensure a demonstrable return on investment, ensuring that all campaigns are cost effective and meaningfully grow our target audiences to increase reach and financial impact.

Undertake regular evaluation of all social media activity, producing detailed reports, analysis and advice on a regular basis to inform future plans to effectively commercialise the service, and advising on SEO.

Responsible for social listening projects to increase engagement with local online communities as a way to better serve the needs of Visit Essex’s existing and potential audiences.

Identify best practice to amplify and to inform good practice for social media application within Visit Essex.

Specific individual and shared targets and objectives are defined annually within the performance management framework.

The Experience You Will Bring

• Educated to RQF level 6 (Bachelor’s degree) or equivalent by experience.
• Evidence of continuing professional development and expert knowledge in relevant professional area.
• Demonstrable experience of running social channels in large organisations and an ability to understand social analytics and use data to inform strategy.
• Experience of curating user generated content and of training non-professional social media users.
• Proven experience in a Communications and Marketing advisory/consultancy role.
• Demonstrable experience and understanding of the importance of quality assurance for social media activity.
• Experience of running social channels for a public sector organisation and using social listening tools and producing reports based on that data (desirable).
• Experience of multidisciplinary and cross-functional working (desirable).

To read more about us please visit: Economy, Investment and Public Health

Why Essex?

Essex County Council has a location to be proud of. Our 1,300 square miles stretch from Constable Country to the Thames Estuary, from the dynamic M11 corridor to the traditional seaside resorts of Clacton and Walton. England’s oldest town, Colchester, and two of its newest – Basildon and Harlow – are right here. Along with the City of Chelmsford, the county town, they form our major population centres. It means real choice and makes Essex the ideal place for your career. Read more about us .

Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process.

We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.

What you should do next

If you are interested in finding out more about this role, we would love to hear from you. Please apply via the Working for Essex website.

As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained. For further information on the DBS update service please go to https://www.gov.uk/dbs-update-service

Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.

If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, register now to be part of our new

If you have queries on this role or require anything further, please email [email protected]

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