Social Media and Communications Executive London, England
Job description
Social Media and Communications Executive
Do you enjoy writing creative content? Do you have a passion for disability issues and perspectives? Can you write engaging content for social media?
If so, you may be the perfect person for Transreport’s Social Media and Communications Executive role. We are seeking a dynamic and creative person who identifies as being disabled or as having a long-term chronic illness/impairment. At Transreport we are an accessibility focused organisation who value lived experiences. We are an equal opportunities employer and believe that the insights and perspectives that lived experiences bring enrich our company culture and spark innovation.
The successful candidate will manage our online presence, cultivate positive engagement with the disabled community and end-users of our flagship product ‘Passenger Assistance’ across various platforms, and establish our brand as a leader in accessibility tech solution to both our B2C and B2B audiences.
As a social media and communications expert, you will devise and execute a multi-channel social media and communications strategy that builds our profile as a global accessibility technology expert to our clients and the wider disabled community.
This role will also manage media relations, working with our PR agency to share our story through press features be it in print or online. You will keep a pulse on press coverage, forge meaningful relationships with media outlets and journalists, provide support during media events, and act as the primary point of contact for media inquiries on behalf of our brand.
This is a fully remote position; we value both flexible and inclusive working practices.
Responsibilities
- Plan and create engaging content for our interactive online community and building a space where their voices are heard and valued.
- Prompt and thoughtful responses to comments and queries on our social media platforms. Ensure that all interactions reflect our brand's values and commitment to accessibility and inclusivity and maintaining a consistent brand voice.
- Regular monitoring and analysis of social media trends and adjusting our strategy accordingly.
- Tracking and reporting of social media metrics, including user engagement, conversion rates, and the effectiveness of campaigns. Provide insights and recommendations for future strategies to optimise reach, engagement, and overall performance.
- Manage relationships with our PR agency and act as the primary point of contact for external communications. Ensure the agency's work aligns with our company's vision and mission. This includes overseeing the creation and dissemination of press releases, articles, and other publicity materials.
- Position our company as the go-to accessibility travel tech experts for our B2B clients. This includes creating and implementing B2B communication strategies and working closely with the sales team to align marketing strategies with sales objectives.
- Support internal marketing campaigns, launches, and promotional activities with content from external bloggers.
Qualifications and skills required:
- Experience of writing creatively
- Knowledge of disability issues and a range of perspectives/models including the Social Model of Disability and different cultural perspectives
- Lived experience of disability/chronic illness
- Excellent knowledge of social media platforms and best practices.
- Ability to engage a diverse audience.
- Familiarity of web traffic analytics and social media metrics.
- Team player attitude
What’s in it for you:
- Fully remote work arrangement to provide flexibility
- Upskilling and training opportunities so you’re staying up to date and explore new skills
- A collaborative and inclusive work environment that values diversity and teamwork
- Unique policies that value diversity and inclusion, including volunteering policy so you can pursue external interests
- Company Pension Scheme matching to help you save for retirement
- Private medical insurance after probationary period
- Tech & Cycle Scheme
- Free Flu jab for you and your family members
- 20 days paid holidays plus bank holidays and flexible working hours to promote work-life balance
Research tells us that applicants can be put off from applying for a role if they do not meet all the criteria or have been on an extended career-break. If you think you would be a good match for this role and can demonstrate some transferable experience, please apply. Don't let the absence of a few checkboxes discourage you. Your qualifications and potential could be valuable assets, and we welcome applicants who can contribute to our team's success.
Interview process:
Stage 1 – Jump on a discovery call with the hiring manager that will last no longer than 15 minutes.
Stage 2 – You will be invited to a more in-depth interview with our team that will cover specific questions about your relevant experience that will last no longer than 60 minutes.
Stage 3 – Short activity to see your skillset and your style of working.
Stage 4 – A call with members from our senior management team to hear all about the insights from the team.
Our interviews are taking place remotely via Microsoft Teams. If you are considering applying and need any changes to be made to make this interview more comfortable for you, please do not hesitate to contact us prior to the interview so we can make these adjustments accordingly.
We are a disability confident employer and actively encourage applications from disabled candidates. We recognise that some candidates may require reasonable adjustments during the interview process and are committed to making these adjustments where needed.
Our goal is to create an inclusive and accessible workplace for all, and we value your unique perspective. We offer disabled applicants the option of requesting that their application is considered under the terms of our Guaranteed Interview Scheme (GIS). To be invited to interview or assessment under this scheme simply complete the declaration below and send it with your application.
If you do not wish to apply under the GIS but do require us to make reasonable adjustments at interview, then please let us know what those adjustments will be.
A request under the Guaranteed Interview Scheme does not guarantee you a job. At interview, the best candidate will be offered the post.
If you have any questions about the application process, please let us know.
The salary of this role will be £35,000-£40,000
Job Type: Full-time
Salary: £35,000.00-£40,000.00 per year
