Social and Content Manager London, England
Job description
We're looking for a Social and Content Manager to help us grow our community and manage our social media channels.
Nice to meet you!
Yoto is inspiring the next generation of independent, creative minds.
Our screen-free audio players let kids listen, learn and play at their own pace. All while making sure they're safe to explore what inspires them.
The award-winning Yoto Player launched in early 2020 and quickly found a home on the world's play mats, kitchen counters and bedside tables. It was later named one of TIME Magazine's Top 100 Inventions of 2020. Yoto Mini, our portable player, launched in late 2021 and has accompanied kids on countless adventures. Mini was awarded a D&AD pencil in 2022.
Our Card Store has 1,000+ titles from some of the world's best creators, publishers and labels - think LEGO, Disney, Marvel, Roald Dahl and Sony. We also create Yoto Originals like this one (https://uk.yotoplay.com/products/brainbots-biggest-ideas-1).
Yoto Marketing Team:
We are a tight knit, but fast growing, team with experience across a wide range of sectors and disciplines. Some of us are generalists, and some specialists. We do most work in-house, but also use agencies where needed. As a team, and also as a company, we are customer obsessed. Everyone in the team is passionate about building and nurturing our community.
The Yoto Marketing team is spread across the UK, US and France and we look after a lot including brand strategy, customer acquisition, retention, campaign development, copywriting, retail marketing, communications, social and community. We work closely with most other teams, but particularly our friends in the product, creative and content teams.
What you'll be doing:
Reporting to the PR Manager, and assisting the wider team, no two days will be the same. It's a really exciting time to join Yoto, but we are moving fast, and there is a lot to achieve. As such, there's no definitive list of responsibilities, however the following non-exhaustive list will give an idea of what you'll be doing:
- Management of all UK&I social channels, and co-management of global channels, including Facebook, Yoto Community on Facebook, Yoto Space, Pinterest, Instagram, TikTok, LinkedIn, Twitter and others that are selected to work with
- You'll be one of our key brand gatekeepers, responsible for content creation, whether that is created in-house or by working with our loyal tribe of Yoto families on best in class UGC. Working with the Creative & Brand teams to develop social content, specific to campaigns and channels is a must, so a strong creative mind, eye for detail, and understanding of design is crucial
- Owning the content calendar for UK&I social channels
- Regular reporting on sentiment, SOV, engagement, competitor analysis and keeping an eye on what's new in the world of social so our performance is competitive
- Developing strategic partnerships with like minded brands and organisations
- Developing relationships and running campaigns with talent, influencers and their agents/representatives
- When required, support Customer Happiness team to respond to customers across social channels
- Inputting into integrated marketing campaigns in relation to social and copy
- Posting/scheduling integrated marketing campaigns on owned social channels
- Supporting the wider team to write engaging blogs and other copy
What you'll bring:
At Yoto, we believe what sets you apart from the crowds is your uniqueness. We are looking for someone who is positive, proactive and inquisitive to join the team. This role would be perfect for a candidate with 3 or more years of experience in a social media or influencer role. Here's what you will need:
- Be super organised
- Work well under pressure and to deadlines
- Passionate about social media and keeping up to date with latest digital trends and opportunities
- Strong storyteller & content creator who lives & breathes quality social content
- Knowledge and experience of building social media content and audiences
- Exceptional copywriting and community management skills
- Knowledge of social insights and experience using social listening and reporting tools
- Creative thinker and problem solver
- Planning skills and strong attention to detail
- Ability to present data and report back on KPIs and performance tracking
- Experience managing multiple stakeholders and partners
- An understanding of marketing children's products/marketing to parents
- IT Skills including Excel & Powerpoint
Bonus point for:
- Visual and photographic skills
- Video creativity skills
- Good use of creative design packages, Photoshop, Canva, InDesign or equivalent
What we offer in return:
- Generous EMI share options - we're all invested in Yoto's success
- Hybrid working with a choice based approach - we would love you to come into the office at least once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- 25 days' holiday per year, plus bank holidays
- Extra leave for service - 1 extra day for every year worked after you hit your 2 year anniversary, up to a maximum of 5 extra days
- Life Assurance cover (3 x your salary) from day one
- Income Protection (long term sickness cover of 75% of your salary for up to 2 years) from day one and company sick pay that increases with length of service
- Enhanced company parental pay
- Personal Learnerbly development budget of £200 per year (awarded after successful completion of your probation)
- Summer Hours - work an extra hour Monday-Thursday and finish at 1pm on a Friday for the months of June, July and August
- Yoto player and starter pack of cards
- 2x volunteer days a year
- Central London office in Kings Cross
- A collaborative tech-focused creative environment
- Company socials and celebrations, including our annual YotoFest
Salary: based on experience £38,000 to £42,000
About Yoto
We're a Series B tech company with a well-funded and fast-growing international team.
Our offices are in London and New York, and we also have a small but perfectly formed team based in France. We have in-house expertise in hardware and software, technology development, product, marketing, commercial and retail.
We're excited to build and develop a tight-knit and energetic team to help make Yoto the next great family brand!
Flexible working and autonomy are key to life at Yoto. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build an inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.
