SMG | Data Scientist London, England
Job description
About us
SMG is one of the most exciting growth companies in the UK today. Home to three award winning agencies, Capture, Lobster and Threefold. At SMG, our people are at the heart of everything we do and are our biggest asset. We are proud to provide opportunities for fast career growth, recognising and rewarding great work, and doing this within an inclusive, highly flexible, and innovative environment.
We are dedicated to support our employees to be the best version of themselves both inside and outside of work. We’re have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised as 2nd in Best Companies marketing and media's best agencies to work for.
Across the group, we have a shared mission to lead connected commerce marketing.
Read a summary of what each of our agencies do here!
The role
We are looking for an Data Scientist to join our team who can apply analytical, problem-solving, and coding skills to our various retail data sources in order to extract valuable insights. Within the role you'll use data science techniques to build efficiencies and improve processes that enable the insight team to run campaign evaluations faster and more accurately.
This position will work closely with our retail partnership Boots Media Group and will integrate into the Boots data science team in order to ensure we are making best use of the available data in our targeting and evaluating of retail media.
What you'll be doing
We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:
- You'll leverage 1st party data (and other data) to create an indepth understanding of campaign performance including, but not limited to the following:
- Building audience control versus exposed groups in order to evaluate the impact of onsite or offsite media campaigns
- Identifying new metrics that enable a deeper, more long term understanding of campaign performance i.e. (CLV, CAC etc)
- Trial new approaches to measuring campaigns that delivers insight across how various channels such as offsite (i.e. social) onsite (i.e. banner) and instore (i.e. digital 6 sheet) work together to drive uplift for the brand
- Alongside members of the insight team, be the go to expert in:
- Methodologies for evaluating offsite media (eg Meta) using 1st party data
- Statistical approaches for campaign measurement
- All data that feeds into our proprietary tool, Plan-Apps (working with various teams to ensure this data provides actionable insight)
- Drive automation through data science techniques
- Proactively work with the team to identify opportunities to improve our processes to enable faster delivery of evaluations
- Identify solutions such as APIs that will enable the faster processing of data into our proprietary tool Plan-Apps
What you'll need to have / be
- Preferably a degree with strong quantitative elements (i.e. includes statistics modules), such as Data Science, Mathematics)
- Previous experience as a data scientist that demonstrates abilty to work with large datasets
- Excellent verbal and written communication skills - you will be presenting complex results to less technical audiences
- Strong attention to detail
- Experience of analysing retail data and marketing metrics is preferable
- Proficiency in a coding language such as SQL, R, Python etc.
- Experience with data visualisation tools such as PowerBI
P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.
The best bits
Here at SMG we are dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...
Generous discretionary bonus scheme
️ £1,200 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions
£500 yearly “Uni Fund” towards learning and development
Free headspace subscription
4pm Friday finishes all year round
Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year
The process
- We will invite you to a first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why you're interested in working with us.
- There will be a second interview which will last a little longer, and involve some form of task to showcase your ability to do the role.
- We then invite you to a meet & greet which is an opportunity for you to meet the team you'll be joining and ask them questions about the role and wider business.
Helping you shine
We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on [email protected].
SMG are proud to be an equal opportunities employer
We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.
Our full data retention policy can be found here. Got questions? Take a look at our FAQ's here.
