seo analyst

seo analyst London, England

Bauer Media
Full Time London, England 38400 - 33000 GBP ANNUAL Today
Job description

Date: 21 Jul 2023
Location:London, GB, NW1 2PL
Req ID: 978
The Focus of the Role:

Based in either the London or Peterborough office (hybrid working possible) you will work closely with the Technical SEO Strategist and Head of Audience Development to implement technical SEO strategies to deliver search visibility growth on brands across our portfolio.

This is a fantastic opportunity for a technical SEO specialist to join a close-knit team of SEO and content experts. The role requires an analytical mindset to interpret data and communicate SEO best practices to key stakeholders to ensure that our websites are performing at their peak capability.

The ideal candidate will be proactive with great enthusiasm, have a passion for digital and enjoy keeping up to date with the latest algorithm updates and technical SEO developments.

Key Responsibilities:

  • Provide SEO analysis and recommendations on the structure of sites and web pages to identify technical quick wins to boost site performance
  • Conduct technical SEO site audits and process 301 redirect requests
  • Support brands with any taxonomy, site migration or CMS changes
  • Identify and help fix any site errors including 404s, crawl errors and thin pages
  • Work closely with web development team to implement and monitor changes
  • Create SEO reports for stakeholders showing progress, and identifying weakness or lost opportunities
  • Keep pace with Google algorithm updates and refine best practices accordingly
  • Be data-driven and continually looking into search demand, topics and trends from a variety of data sources
  • Attend industry events and run workshops with Bauer Media teams to share knowledge
  • Support and assist on other areas, such as managing relationship with external agencies

What You'll Bring:

  • Previous experience of working in technical SEO, preferably within a content / publishing environment
  • Good knowledge of SEO including best practices, ranking factors and SEO techniques
  • Solid understanding of technical frameworks such as structured data
  • Experience in analysing and interpreting web traffic, and performing competitor analysis
  • In-depth knowledge of Google Analytics & Webmaster tools
  • Experience with Google Search Console, Lighthouse, PageSpeed Insights or similar
  • Good knowledge of SEO tools such as OnCrawl, SEMrush, Ahrefs and Screaming Frog
  • Diplomatic and persuasive with fantastic communication skills to build working relationships with development team
  • Comfortable measuring, interpreting, and making real-time decisions based on large volumes of marketing performance data
  • Good spreadsheet skills to work with raw data and create actionable insights

Closing Date: Sunday 10th September
Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

  • 25 days holiday + bank holidays + 2 volunteer days
  • Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
  • Opportunity to buy additional holiday
  • Enhanced Maternity and Paternity pay
  • Company pension
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)
  • Thrive initiatives – Wellbeing at Bauer
  • Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
  • Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.


Learning and Development

As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.


Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

Bauer Core Values

Passion

We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.

Excellence

Our desire for excellence fuels our ambition for personal and business growth.

Trust

We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.

Entrepreneurship

Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful.

If you have any feedback regarding our UK recruitment process please email [email protected] we would love to hear from you.

seo analyst
Bauer Media

www.bauermedia.com
Hamburg, Germany
Yvonne Bauer
$500 million to $1 billion (USD)
1001 to 5000 Employees
Company - Private
Publishing
1875
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