Senior Marketing Executive London, England
Job description
*This role is a National Function, therefore candidates local to Crowe offices across the UK will be considered*
About Crowe
Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in more than 150 countries and across more than 800 offices globally.
We pride ourselves on looking after our people, whether you’re working in corporate tax, statutory audit or you’re a marketing or HR specialist - at Crowe we invest in our people to help them be the best they can be.
We understand that it is often the culture and values of a firm that are most important when looking for a new workplace, that’s why at Crowe our people-focused culture means we value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.
About the role
We are looking to recruit an experienced Senior Marketing Executive to join our growing team, providing a fantastic opportunity for a dynamic and enthusiastic individual looking to progress their career with a recognised brand, in the business to business professional services market.
This full-time role reports to the National Senior Marketing Manager and will involve development and delivery of marketing programmes aligned to the firm’s strategy. Candidates will need a strong business to business professional services marketing background, preferably within accountancy, and be familiar with working in a consultative environment. If you are comfortable working across all areas of the marketing mix, can work to tight deadlines and have a delivery focused ‘can do’ approach, this is the perfect role for you.
The successful candidate will be developing and delivering marketing campaigns working with Crowe’s Corporate Business sector. Corporate business covers manufacturing, food and beverage, technology and media, property and construction, financial services, mining and energy, retail and life sciences and healthcare.
The marketing team is predominantly based in Crowe’s London office but collaborates nationally across all offices. Travel to other offices will be required depending on the needs of the business.
Responsibilities
- Contribute strategic thought and support delivery of activities related to marketing plans to build relationships, raise reputation and increase recognition of the Crowe brand, our partners’ specialist skills and services in our desired markets.
- Develop an awareness and understanding of the entire Corporate Business sector and business activity within its sub-sectors to:
- Advise partners on potential marketing campaigns and programmes.
- Provide prompts and direction on PR media comment and digital content campaigns relating to marketing priorities identified in each sub-sector’s marketing plan, working closely with the PR and Content team.
- Conduct relevant client and competitor intelligence.
- Identify emerging trends to add value to conversations and marketing plans as well as update existing content.
- Suggest awards that may be relevant for teams and produce the award submissions.
- Write, edit and curate content for email marketing, the website, advertising, brochures social media and other digital content.
- Communicate successes and raise awareness of sectors/services through internal communication channels.
- Identify opportunities to collaborate and complement other sectors.
- Support the Senior Marketing Manager in the delivery of comprehensive marketing projects to include activities across the full marketing spectrum.
- End to end event management for in-person and virtual events.
- Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
- Collate, edit, update and proof all core marketing content.
- Effectively measure and evaluate against performance measures and present back on all marketing activity, to help inform continuous improvement.
- Develop target groups through segmentation via CRM for effective external communications.
- Work with the CRM super users to ensure stakeholders effectively use CRM and develop appropriate reports to feed into marketing and business development activities.
- Work with the business development team to support sector proposals and inform them of ways they can raise the profile of our brand.
- Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content.
Skills
- Excellent track record in the development and execution of multi-channel marketing campaigns and programmes, including experience in all areas of digital marketing.
- Works with efficiency and enthusiasm with a problem solving and delivery focused attitude.
- Excellent stakeholder relationship management skills.
- Proactive as well as responsive and not afraid to positively challenge ideas to achieve maximum impact.
- Excellent organisation and project management skills with the ability to multi task to a high standard to meet strict deadlines.
- Confident with an ability to manage challenging situations with diplomacy and discretion.
- Excellent language skills and good communicator at all levels, both verbally and in writing.
- Strong business knowledge to accurately obtain and convert technical content into compelling copy.
- Creative with excellent accuracy and attention to detail.
- Strong reporting and analytical skills.
- An eye for emerging trends, big picture thinking and a curious nature to add value to stakeholders and marketing plans.
- Works well in a team and on their own, with an ability to manage and prioritise their own workload.
- CRM experience (preferably InterAction) and use of HTML emailing platforms.
- Excellent knowledge and application of the full Microsoft office suite.
Qualifications
- Degree level education in marketing or CIM qualified. We are open to candidates who do not have these qualifications, if they have proven relevant experience or are undertaking a qualification.
- Previous professional services experience is desired, preferably in accountancy.
Why choose Crowe?
Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.
Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions, and make smart decisions that have lasting value through the highest quality audit, tax, advisory and risk services.
We offer you an opportunity to continue your career and work for a firm that offers stability and knowledge. In addition you can work alongside experienced professionals who put the client at the heart of everything they do.
At Crowe, you will find the expertise, the resources and, above all, the commitment to help you build a satisfying and rewarding career. In return we can offer you continued career development, highly competitive salaries and flexible benefits. Plus an opportunity to work for a firm that truly values its people.
Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation and believe that diversity and inclusivity are key drivers of effectiveness and in providing our clients with a quality service.
Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit.
We want to create the best environment for our people to thrive. We recognise the importance of offering a flexible approach to our working environment and we would be happy to discuss this with you further.
