Senior Marketing & Data Executive London, England
Job description
We are looking for a Senior Marketing & Data Executive to join our energetic marketing team based in London. You will be an experienced team member who is looking to join a growing company with great career progression. It is a great opportunity to be part of a sociable and welcoming team, working with some great leaders within the financial industry.
You will have advanced knowledge of using Email Marketing tools and/or Marketing Automation technology, deep understanding how they work, how they can be configured to build segments and workflows, as well as how they can integrate with other systems, creating opportunities for efficiencies, data management, reporting and automation across the platform.
You will also be responsible for ownership of the platform, collaborating with the wider business in all marketing activities and execution of marketing campaigns. You should have both marketing and technical experience, along with an analytical approach to present key findings and work with stakeholders to support the wider business.
Responsibilities
- Be a Bloomreach super user and build close working relationships with our marketing platform vendor, ensuring platform capabilities are utilised and optimised across all channels.
- Produce regular campaign & automated programme reporting to thoroughly understand performance of all campaigns and identify insights to make recommendations to drive future performance.
- Work with the marketing teams to ensure an in-depth understanding of the key objectives and deliverables of the seasonal campaign plan.
- Collaborating with the Content team to develop a range of reusable templates and toolkits to reduce creative production overhead and ensuring creative consistency
- Achieve a balance of 80% programme/automation based and 20% campaign-based CRM activity, using workflow and automation functions within the tools. Reduce manual production wherever possible
- Effectively manage, execute, and track the performance of marketing activity through CRM channels
Skills/experience
- 3 years+ experience in CRM in an omnichannel business or similar role
- Proficient in HTML and other coding languages – SQL/JavaScript is a bonus
- Experience of working with Bloomreach or similar Customer Marketing Platforms
- Good understanding and active experience in the end-to-end delivery of email marketing campaigns
- Experience in working with customer data, including permissions, data protection, GDPR, segmentation
- Self-motivator and good communicator
About us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 455,000 customers using our award-winning platform propositions to manage assets totalling more than £68.6 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the Sunday Times ‘100 Best Companies to Work For’ for five consecutive years.
There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.
There is an active programme of social events throughout the year, which are open to all employees.
What we offer:
- Competitive starting salary
- Generous holiday allowance of 25 days, increasing up to 30 days with service, plus bank holidays
- Holiday buy/sell scheme
- Hybrid working policy
- Casual dress code
- Discretionary bi-annual bonus
- Contributory pension scheme
- Buy as you earn share scheme
- Free shares scheme
- Paid study support for qualifications
- Enhanced maternity/paternity scheme from day one
- Bike loan
- Season ticket loan portal
- Discounted PMI and Dental
- Free gym
- Paid volunteering opportunities
- Free social events and more
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
