Senior Email Specialist London, England
Job description
WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION
Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?
If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS!
About COS: Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
We are now looking for a Senior Email Specialist to join our European Regional Team based in London. This role ensures that all regional email marketing initiatives are planned, briefed and scheduled on time in accordance with business goals, reporting into the regional Digital Marketing Manager and is offered on a full-time permanent contract.
What you will do
- Develop localised newsletter communication strategy and execution, acting as key point of contact for email strategy on regional level, for both internal and external stakeholders.
- Drive future strategic and technical development of the channel to deliver a best in class offering.
- Collaborate closely with CI team, taking relevant insights to develop and drive triggered communication strategy across the customer lifecycle.
- Have a customer-first mindset and consider the COS existing and potential new audience.
- Drive initiatives to increase sales and traffic both at cos.com and in store and grow the email database
- Responsible for budget, setting KPIs and profitability goals across the email channel.
- Responsible for the evaluation, analysis & follow up of the overall performance of the channel and suggest actions to improve the channel performance.
- Secure reporting capabilities for the channel and anchor with relevant stakeholders within the organization, in close collaboration with web analyst and the e-com team.
- Align with other digital channel owners to present a consistent brand communication experience.
- Research industry best practise and insights and conduct competitor analysis to share with key stakeholders within the business.
- Develop and support workflow and internal efficiencies for cross-functional communication to optimise results.
- Develop and implement an overall A/B test plan in collaboration with relevant departments (IT, Customer Analysis, Design etc) in order to drive improvements and optimisation.
About you?
- Previous experience working in Email Marketing within retail industry
- Experience working with Email Service Platforms, knowledge of Adobe Campaign
- Good understanding of Google Analytics and Attribution Models
- Experienced in digital visual presentation either through studies or practical experience
- Ability to prioritise and manage own time effectively
- Fashion awareness and creativity
- Excellent organizational and analytical skills
- Excellent communication skills, the ability to collaborate and establish alignment with key partners and stakeholders
- Intermediate to advance in Microsoft Office Programs
Additional Information
COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.
At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.
When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including.
- 25% staff discount on all H&M Group brands.
- A generous holiday entitlement
- Pension Scheme
- Annual health check
- Gym discount
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
We are looking forward to hearing from you!
