Senior Editor Twickenham, England
Job description
Role Summary
The main focus of this newly created Senior Editorial role is to lead the digital content strategy of the three international brands that make up the HSEI portfolio and the global expansion of C&IT.
Role Summary
The main focus of this newly created Senior Editorial role is to lead the digital content strategy of the three international brands that make up the HSEI portfolio and the global expansion of C&IT.
The post holder will work with the Business Director & Senior Business Director to develop an exciting digital content strategy that supports the commercial goals of both brands and to be responsible and accountable for driving the global online audience development and engagement for C&IT through content sites, lead generation, newsletters and live events.
For HSEI they will work with the existing editorial and marketing team, who are based on the South Coast of England, as the digital content strategy is rolled out, demonstrating excellent leadership, collaboration and editorial decision-making at all times. And they will support the Business Director in ensuring both brands’ individual visions are adhered to, communicated correctly and delivered in line with plans.
Key Responsibilities & Accountabilities
Work collaboratively with the Business Director and wider teams to develop a long-term digital content plan that has audience engagement, monitisation and growth at its heart.
Develop a plan that produces content for the three brands in a range of formats, including newsletters and social. Longer term assess the potential for new channels such as podcasts, social media and video to grow audience reach and engagement in line with the commercial plans.
Hold the accountability for the growth of registered users, highly engaged users, and newsletter recipients across the three brands, plus other audience metrics that the company may wish to focus on in the future.
Work on an ongoing basis with the Business Director to analyse audience engagement with content via the HBM dashboards and ensure the wider editorial team are trained, engaged and understand these metrics themselves.
Conceive of, develop, and produce new, rich, innovative digital story ideas and concepts for a variety of media platforms that help extend the brand’s reach and engagement.
Oversee the digital development of both brands, alongside the Business Director, to ensure all digital editorial products and commercial products are market leading.
Manage the digital editorial budget, working with the Business Director to ensure cost control.
Provide the support required by the brands to execute all client-led lead generation campaigns. This will involve, but not limited to, the production of written promotional content articles and moderating / chairing digital events.
Attend relevant events within the UK and overseas to ensure the digital content is meeting the needs of the brands’ key digital audience groups. And extend the reach of the brands into new key digital audiences groups as and when required.
The HSEI/C&IT Senior Editor should be the driving force of the digital content operations. Where applicable, the post holder should moderate and host digital events, videos, roundtable discussions, and webinars.
The Senior Editor should work closely with the C&IT Editor & Business Director to deliver a robust global expansion plan, developing its global content reach.
Maintain solid market awareness in order to identify new opportunities in which to expand both brands’ scope and public awareness.
Stay ahead of industry trends and own the development of thought leadership.
On a regular basis, liaise with commercial teams to ensure goals are aligned.
Demonstrate extensive knowledge of current editorial processes and best practices, sharing information across the brands and HBM.
Undertake any other reasonable duties consistent with the post.
Manage and maintain copyright and intellectual properties for all content.
Key Requirements
Significant experience in leading a successful digital editorial program for a complex organisation.
Demonstrable leadership and team management experience.
Ability and willingness to collaborate closely with other teams and departments across HBM.
Demonstrable experience and understanding of how to work closely with commercial teams to deliver against commercial objectives
Demonstrable experience in the management of financial resources, budgetary planning, and prioritisation of projects, editorial production and activities.
Ability to apply discretion and judgement in evaluating implications of publication and information release to internal and external audiences.
A proven ability in meeting deadlines and working calmly under pressure.
Strong leader and hands-on editorial manager.
Fostering and developing a productive and efficient working environment.
Excellent ability to build and nurture relationships both with internal and external stakeholders
The Person
A confident outgoing editorial leader
Excellent communication skills
Comfortable with working with key stakeholders, particularly in marketing and commercial teams, and understanding the brand’s financial objectives
A can-do attitude and positive mindset
A team player who leads by example, but is skilled at collaboration and staff engagement
The Senior Editor will report into the Business Director.
Why work with us?
People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We’re hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career.
Our conveniently located Twickenham HQ is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.
As well as being the home of English rugby, Twickenham has the benefit of being less than 30 minutes from central London but also enjoying its riverside location, proximity to Richmond Park and a buzzing social scene.
With flexible hours, great brands, and a modern open plan environment, we attract great people. There’s time for you to get involved in our extra-curricular activities too; from volunteering with our charity partners, going for a lunch-time riverside run, cycling around Richmond Park or after work fun!
Our team culture is friendly, vibrant and sociable. We nurture, support and reward our talent. We offer a market-leading benefits programme, tailored to individual needs and preferences. The range of benefits are vast and include a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!
Our benefits include:
Competitive salary
Comprehensive training and career development programme
25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Flexible working schedule (core hours from 11-3)
Generous contributory pension scheme
Access to Perkbox
Health Cash Plan
Family friendly policies
Cycle to Work scheme
Employee Assistance Programme
Season ticket loan
Regular individual and team rewards and incentives for outstanding performance
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. We feel that nothing beats face-time with our colleagues and we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.
As a global business operating in diverse markets, Haymarket is inherently multicultural. Globally we are committed to attracting, developing and retaining talent who reflect the communities we serve. We equally recognise our broader responsibility to society as a whole. We will use our power and influence to drive diversity, equity and inclusion within our markets.
As such, we are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
