senior director marketing Remote
Procept BioRobotics
Full Time
Remote
307000 - 214000 USD ANNUAL Today
Job description
PROCEPT BioRobotics is a surgical robotics company enabling better patient care by developing transformative solutions in urology. With an initial focus on BPH, the company’s AquaBeam® Robotic System delivering Aquablation therapy, is the first FDA-cleared, automated surgical robot for the treatment of lower urinary tract symptoms (LUTS) due to benign prostatic hyperplasia (BPH). Aquablation therapy combines real-time, multi-dimensional imaging, automated robotics and heat-free waterjet ablation for targeted, controlled, and immediate removal of prostate tissue. Aquablation therapy offers predictable and reproducible outcomes, independent of prostate anatomy, prostate size or surgeon experience.
SUMMARY
The Senior Director, Marketing Communications is a critical leadership role on a high growth platform. You will play a pivotal role in driving the strategic direction and execution of our marketing communication efforts. The Senior Director, Marketing Communications will be responsible for developing and implementing comprehensive marketing communication plans to support the commercialization of our surgical robotic system and building stronger awareness for Aquablation Therapy. The ideal candidate will have a proven track record of success in leading marketing and corporate communications, events and tradeshows, and digital marketing, for established companies within the medical device industry. This person will have strong leadership qualities and will have direct people leadership responsibilities.
This is an excellent opportunity for someone who wants to help transform patient care from the ground up as part of a small energetic team in a dynamic company. The position requires critical, analytical, and big picture thinking, the ability to take initiatives and lead change, and the ability to ask the right questions to assess the fundamental needs while working effectively with a diverse team. The ideal candidate will have the ability to think creatively and execute flawlessly, with a proven track record of success across all facets of marketing communications.
PROCEPT BioRobotics supports a flexible working structure, requiring a couple days every 6 weeks in the headquarter office in the Bay Area, CA, but more, if warranted, by a specific project. This position reports to the Vice President, Global Marketing.
CORE RESPONSIBILITIES
- Lead the development and execution of omni channel marketing communication strategies to drive awareness, adoption, and market penetration for our surgical robot.
- Collaborate closely with cross-functional teams, including Sales, Upsteam and Downstream Product Marketing, Clinical Affairs, Legal, and Regulatory, to ensure alignment and consistency in messaging across all channels.
- Develop and manage the annual marketing communications budget, ensuring optimal allocation of resources for maximum impact and ROI.
- Oversee the planning, organization, and execution of events and tradeshows, including booth design, logistics, and staffing, to enhance brand presence and generate leads.
- Drive the development of impactful marketing collateral, including brochures, sales tools, presentations, and digital content, to effectively communicate product messages and key elements of differentiation.
- Leverage digital marketing channels, including website, social media, email campaigns, and SEO/SEM, to maximize reach and engagement with target audiences.
- Lead corporate communication efforts, including press releases, thought leadership articles, and executive communications, to enhance brand reputation and establish Procept BioRobotics as a leader in BPH treatment.
- Manage relationships with external agencies and vendors to ensure quality and timely delivery of communications materials and services.
- Excellent communication, influencing, and problem-solving skills with demonstrated ability to collaborate in cross-functional teams
- Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
- Understand and adhere to the PROCEPT BioRobotics’ Quality & EHS Policies
QUALIFICATIONS (Education, Experience, Certifications)
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 15 years of experience in communications roles within the medical device industry, with a focus on marketing and corporate communications, events and tradeshows, and digital marketing.
- Proven track record of success in developing and executing integrated communications strategies.
- Strong leadership skills with prior experience managing a high-performing communications team.
- Understanding the emerging role of AI in marketing (desired)
- Excellent written and verbal communication skills, with the ability to effectively convey complex concepts to diverse audiences.
- Demonstrated ability to collaborate effectively with cross-functional teams and external stakeholders.
- Strong analytical and strategic thinking abilities, with a focus on data-driven decision making.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Experience in the medical device, healthcare or life science industry required.
- Ability to travel up to 25% of the time.
MANAGERIAL RESPONSIBILITIES
- Develop annual and long-term objectives for direct reports. Measure performance of direct reports against success criteria and provide feedback and coaching.
- Attract, hire, and develop top marketing talent and work with marketing leadership to position Procept BioRobotics marketing as a destination for top medical device marketing talent
- While performing the duties of this job, the employee regularly works in an office environment.
PHYSICAL DEMANDS & WORK ENVIRONMENT
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- To perform this duty the employee must have the ability to sit or stand at and operate a computer terminal and walk or travel safely within the facility.
For US Based Candidates Only
For this role, the anticipated base pay range is $214,000-$307,000 a year.
PROCEPT BioRobotics is committed to fair and equitable compensation practices and we aim to provide employees with total compensation packages that are market competitive. While our ranges are posted, the exact base pay offered for this role will depend on various factors, including but not limited to the successful candidate's qualifications, skills, experience, location or comparison to other employees already in similar roles. In addition to base salary, our positions are eligible for variable compensation through one of our incentive plans as well as equity compensation based on role and level. PROCEPT also offers a comprehensive suite of benefits including, but not limited to, health insurance plans, ESPP, 401k retirement savings plan with a company match, and paid time off programs. All compensation and benefits programs are subject to the discretion of the company.
Procept BioRobotics
https://www.procept-biorobotics.com/careers/
Redwood City, CA
Reza Zadno
$25 to $100 million (USD)
201 to 500 Employees
Company - Public
Biotech & Pharmaceuticals
2007
