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Senior Data Analyst- Marketing Operations London, England

Workiva

Full Time London, England 10.56 - 12.04 GBP Today

Job description

The Senior Data Analyst- Marketing Operations serves as the lead liaison for EMEA marketing’s core business and performance metrics. Working closely with stakeholders at all levels of the organization, this role is responsible for presenting insights and recommendations to drive key marketing decisions. A proven track record of presenting technical information in a non-technical way will be necessary for the success of this role.

The Senior Data Analyst- Marketing Operations will have the ability to leverage their industry experience to build, identify, and implement new processes for a data and metrics team!

Job Summary

The Senior Data Analyst- Marketing Operations is responsible for providing data and analyses that lead to genuinely actionable recommendations and deepens understanding of marketing analytics. This individual will create metrics that are consistently and accurately implemented, monitored, and measured to enable meaningful analysis. The Senior Data Analyst helps drive decisions to shape our customers experience.

Responsibilities

Ensures data quality is of highest priority with no errors
Pulls, consolidates, and analyzes data from multiple sources and translates into actionable insights on ways to improve customer experience
Collaborates with internal teams to develop define and track key metrics and indicators for customer engagement and user satisfaction intent
Builds and publishes self-serve dashboards and reports
Identifies opportunities to streamline data gathering and provides analytics and insights to meet reporting requirements
Develops models and monitors data to provide end-to-end view of marketing performance through the creation and communication of a marketing and sales attribution model
Understands marketing and sales funnels, and visualizes full funnel performance, demand modeling, and lead/pipeline forecasting
Tracks all key marketing and funnel metrics to identify key trends and opportunities for optimization across the customer journey
Builds, communicates, and maintains a suite of dashboards, BI applications, standardized reports, and native reporting within the Martech stack to track Marketing’s key performance indicators against departmental objectives/targets
Effectively communicates and collaborates with internal teams on data and analysis, and train users on reporting tools
Creates predictive models to forecast campaign performance and marketing's contribution to pipeline
Works across the entire product lifecycle, from identifying problems and defining solutions to launching and conducting post-launch evaluations and ongoing improvements

What You'll Need

Education

BA or BS Degree or equivalent combination of education and experience in a related field.
Related fields may include statistics, math, or engineering

Experience

Minimum 4 years of related experience in data analysis, A/B testing, retention tracking, etc. (SaaS experience preferred)
Experience with web analytics and tracking
Experience in all aspects of the analytical process including data mining, and statistical theories, principles, and practices
Experience with marketing automation and CRM platforms
Experience with BI tools and SQL

Skills

Excellent verbal, written, and interpersonal communication skills
Ability to communicate and influence at all levels and in various departments
Ability to set priorities, meet deadlines, and manage multiple projects in a fast- paced, changing environment
Technical capacity - attention to detail
Time management
Ability to collect and analyze data
Curious, inquisitive, proactive, organized, and analytical nature
Data-driven abilities

Travel Requirement

20%-30% travel

Working Conditions & Physical Requirements

Reliable internet access for any period of time working remotely, not in a Workiva office.
#LI-REMOTE

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

Customer Success: Always delight our customers.
Trust: Rely on each other.
Integrity: Do the right thing, every time.
Collaboration: Share resources and work together.
Innovation: Keep creating solutions and finding better ways.
Inclusion: Support a diverse community where we all belong.
Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy:

Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more about life at Workiva:

https://www.linkedin.com/company/workiva/

Learn more about benefits:

https://www.workiva.com/careers/benefits

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email

[email protected]

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