Senior Customer Engagement Communications Executive London, England
Job description
We're now recruiting a new Senior Customer Engagement Communications Executive to be responsible for the implementation of AJ Bell’s customer communications through our CRM platform (Bloomreach).
This position is ideal for an individual looking to build on their entry level marketing experience to establish and to grow their marketing career within AJ Bell.
What does the job involve?
You’ll support the Customer Marketing Manager to collate key content from various stakeholders across the business to deliver a diverse range of customer campaigns on time. From AJ Bell’s weekly Shares Magazine and Insights email through to quarterly fund updates, invites to Webinars, in person events and host more.
With a strategic focus on campaign automation, you’ll work closely with AJ Bell’s CRM platform owner, the Customer Marketing Manager and key stakeholder to assess where and how regular communications can be automated and optimised.
In Partnership with the CRM platform owner and support of the Customer Marketing Manager, you’ll provide briefs to ensure Bloomreach deploys the right communications, to the right audience at the right time and with zero errors.
You’ll monitor the email dashboards produced by Bloomreach to understand and communicate key campaign KPIs – from open rates, click through rates and opt out’s to name a few. You’ll work with the Customer Marketing Manager to identify opportunities to improve customer communications to help drive engagement.
As and when needed, you’ll work with Legal, Compliance and regulatory to ensure communications are approved as needed through agreed internal processes.
Key responsibilities:
- Create, communicate and agree with key stakeholder on key timing plans for each customer campaign
- Co-ordinate stakeholder to provide content / communications on time
- Create and deliver campaign briefs for CRM to ensure activity is implemented as planned and on time
- Ensure activity is approved in line within internal processes and captured for audit purposes
- Proof and QA activity prior to go live to support zero error targets
- Regularly monitor and communicate (weekly, monthly) the campaign tracking dashboard to key stakeholder
- Identify areas for improvement and automation to further optimise and streamline customer engagement communications
About you:
- Ability to co-ordinate key stakeholders to deliver on time
- Strong sense of rigour and attention detail
- Strong project management / campaign planning
- Experience with CRM platform, automation and or email communications is preferred
- 2+ years’ experience in Marketing and or Operational communications
About us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 455,000 customers using our award-winning platform propositions to manage assets totalling more than £68.6 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the Sunday Times ‘100 Best Companies to Work For’ for five consecutive years.
There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.
There is an active programme of social events throughout the year, which are open to all employees.
In return we will provide all the training and support you need in order to develop within your role.
What we offer:
- Competitive starting salary
- Generous holiday allowance of 25 days, increasing up to 30 days with service, plus bank holidays
- Holiday buy/sell scheme
- Hybrid working policy
- Casual dress code
- Discretionary bi-annual bonus
- Contributory pension scheme
- Buy as you earn share scheme
- Free shares scheme
- Paid study support for qualifications
- Enhanced maternity/paternity scheme from day one
- Bike loan
- Season ticket loan portal
- Discounted PMI and Dental
- Free gym membership
- Paid volunteering opportunities
- Free social events and more
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
