Senior CRM Executive London, England
Job description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
About the Role
With the perfect blend of strategic, creative and analytical thinking, the Senior CRM Executive will help to develop and deliver ASOS' CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site.
They will do so by leveraging CRM insights, technologies and best practice and will work closely with many teams including Technology, Customer Insights, Trade, Brand Marketing other Performance Marketing teams, Creative and Editorial.
The role will cover our marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting.
What You'll be Doing
Proactive in contributing to the development of CRM content and challenging the status quo of our current processes to optimise further
Lead and optimise the QA process to ensure that all email and push goes out seamlessly
Owning complex and high priority projects and proactively driving them forwards with key stakeholders
Enhancing our triggered and lifecycle communications, and making suggestions for new ones
A trusted and well-informed ambassador for the CRM team and mentor to CRM Executives
Lead support for CRM-specific issues, able to troubleshoot and react quickly to solve and communicate them
Confident creating audiences and improving segmentation in line with engagement and conversion KPIs
Execute day to day production of multi-channel campaigns to a high standard setting the example for the team
Provide regular campaign reporting to CRM team and wider business. Interpret results to draw conclusions and recommendations for campaign improvement or A/B testing
Supporting our culture by driving Diversity, Equity & Inclusion strategies.
Who We'd Like to Meet
- High level knowledge of CRM principles
Good reporting skills
Understanding of SQL basics and query languages
Knowledge of building audience segments and customer flows
Solution focused
Empathic and positive speaker
Confident troubleshooting
Attention to detail
Proactive
Additional Information
What's in it for you?
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra day for your birthday
Discretionary performance related bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.
Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
