Senior Creative London, England
Job description
Senior Creative
ITV Creative
Permanent, full time, hybrid.
Office location: Hybrid/London
Hiring range: £60,000 - £70,000
For more information please email [email protected]
For more information please email [email protected]
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The team
With the recent launch of ITVX, as ITV evolves from a TV brand to a streaming brand, it’s important the way we connect with our viewers is reflective of that. This is a new team within ITV Creative, to ensure we have creative excellence across every touchpoint, throughout the marketing funnel bringing performance marketing expertise to help us drive audience growth on ITVX.
The role
Reporting into the Creative Director of Performance marketing, You’ll be working on the “always on” performance marketing creative, to bring to life the marketing and media strategy for ITVX and ITV. Channels include: including paid social (Meta platforms and Tiktok), display, You Tube, Connected/Targeted TV and CRM. This would involve working closely with the relevant teams within ITV Marketing and Media, as well as the broader ITVC team.
We are looking for an ambitious conceptual creative with a data driven and test and learn mindset. Ideally this person will come from a performance marketing background who can show tangible examples of campaigns/projects that deliver a direct response.
Coming up with disruptive strategic creative concepts and ideation for digital in response to briefs from the marketing team.
Aware of social and digital best practices but always pushing the boundaries to create visually compelling ideas.
Can oversee end-to-end creative, from initial concept, to storyboard, right through to final asset production.
Thinking of social and format first ideas that when relevant strategically and creatively tie into a wider campaign. This would include paid social, display, TV and CRM.
Understand how to create concepts and advertising for always on advertising with a direct response.
Skills you’ll need (minimum criteria)
Experience within e-Commerce/streaming platforms/DTC marketing (either agency or brand side)
Proven examples of performance marketing campaigns where you have come up with the concept
Experience in performance marketing and understanding performance data to help make creative decisions
A solid knowledge of social, paid media, CRM, data and analytics.
Experience of working with numerous stakeholders, within an agency and also other areas of the business.
Experience in art direction and copywriting for performance marketing.
Experience of creating assets, from stills, dynamic to moving image and video, with an idea at the heart of it.
Experience in briefing in ideas and storyboards to design teams.
Other things we’re looking for (key criteria)
Thinks platform first and understands the best practice principles for creative assets whether that be on Facebook, display or YouTube to drive action.
Someone who can challenge the status quo, to ensure we’re creating disruptive creative to achieve ITVXs goals.
A people person, who can work collaboratively with the broader ITVC team, as well as form strong relationships with Marketing and Media (performance marketing teams specifically) as well as potentially the commissioning team and production teams.
Can build out a top line idea by either designing (not mandatory) it or storyboarding it to brief into designers.
Ideally had previous experience in advertising, but not essential.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at [email protected].
There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits - http://www.itvjobs.com/why-join-us/benefits/
Closing date: 3rd July 2023
