Senior Copywriter London, England
Job description
Founded in 2004, Rapha exists to inspire the world to live life by bike. We believe that cycling has the power to transform people’s lives and it’s this experience that we want to share with the world.
Over the last 19 years, in pursuit of our mission, Rapha has established a reputation for producing the world’s finest cycling clothing and publishing beautiful editorial content. From books by Rapha Editions to our in-house magazine Mondial and the many films we’ve created, every piece of editorial content is worked on by world-class creatives. Now, as we continue to inspire cyclists new and old, we are seeking a Senior Copywriter to lead the creation of our high-quality written content and the evolution of Rapha’s tone of voice.
Reporting into the Global Marketing Director and working with the broader Marketing and Creative Teams, the successful candidate will gain a unique opportunity to be the voice of the Rapha brand. From the outset, you’ll be trusted to take on that responsibility and supported to succeed. In an open and inclusive environment, you’ll work alongside creative people of all kinds to craft smart and incisive copy for all of our outputs and channels, from our most prominent projects to those that form the bedrock of the brand.
You’ll bring our campaigns to life, collaborating with your colleagues on creative concepts, ad copy, film scripts and more. You’ll also take the lead in elevating Rapha’s editorial output with full features and interview pieces. You’ll work closely with the Marketing Team to create engaging, varied copy that helps our communications cut through the noise.
Writing for our owned, earned and paid media, you’ll flex the style and tone of your copy to suit the channel and audience. Working to tight deadlines, you’ll maintain very high standards for your own work and edit the work of others.
To engage our well informed audience, you’ll keep your finger on the pulse of racing, industry trends and cycling culture, writing as a figure of authority on cycling who can uphold Rapha’s tone of voice.
You even get to play a part in the appearance of our products. Working with the Product Team, you’ll help create the hidden story labels in each of our products. And crucially, when those products are ready to be launched, you’ll also be responsible for writing clear, informative product copy that helps our customers understand our range and make informed decisions.
The successful candidate will have a deep understanding of Rapha’s brand and quickly demonstrate the ability to communicate it to our global audience. They will write with flair and style, helping to inform our tone of voice. A passion for sport is crucial and a deep knowledge of cycling is preferred.
The Role
Full-time copywriter role based in London, United Kingdom, with 3 days a week based at Rapha Works in North London.
Lead the development of copy at Rapha, setting the standard for world class storytelling.
Craft smart, original and engaging copy that brings our creative campaigns to life and helps our communications cut through. This includes copy for Rapha.cc, email, paid media and social media.
Act as the brand guardian for Rapha’s tone of voice, ensuring sharpness and consistency across all our communication touch points.
Sit at the heart of a creatively driven team that determines what Rapha says and how we say it.
Collaborate closely with the wider Global and Regional Marketing teams to ensure all copy requests are on-brief, on-time and relevant to our target audiences in our key markets.
Collaborate with retail teams on the brand experience in-store including regular exhibitions in Rapha Clubhouses around the world.
Collaborate with the Digital Marketing Manager to assess opportunities to increase the SEO visibility of Rapha.cc as part of the overall marketing plan.
Write descriptions of our new products for use on rapha.cc and in press releases.
Stay up to date on the world of cycling as part of your day job, keeping your finger on the pulse of racing, industry news and cycling culture.
The Candidate
Previous agency, journalistic or brand experience
Desired experience working with fashion or lifestyle brands
5+ years’ experience of commercial copywriting
Degree-level qualification or equivalent experience
Ability to write with panache and adopt different tones of voice relevant to the audience
Exceptional attention to detail
A keen interest in sports and sporting cultures.
Collaborative worker unafraid of creative challenges
Clear communicator with excellent interpersonal skills
The ability to excel in a fast-paced working environment
Ability to work under pressure to tight deadlines
Sound organisational and time management skill
