Senior Copywriter Manchester, England
Job description
WHO ARE WE?
The bigger picture: DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more.
Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a boutique culture. We live and breathe our 'big enough to cope, small enough to care' ethos, providing an inclusive, supportive and an exciting place to accelerate your career.
This role is part of our Personalised Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more!
JOB PURPOSE:
As a Senior Copywriter, you will join our global Copy Team made up of 25 people around the world. You will write for all digital channels, providing on-brand website copy that drives clicks and engagement.
You will provide voice and tone expertise, acting as the brand guardian for this workstream. You will work closely with account managers and the client to deliver brand-affirming, high-quality content that resonates with the customer.
This role requires a genuine passion for editing and giving critical feedback. You will be expected to uphold our clients' creative standards, while continuing to push new ideas and embody DEPT®'s entrepreneurial spirit.
KEY RESPONSIBILITIES:
- Create clear, effective, and original copy and content for our clients onsite marketing
- Write content for various channels
- Provide clear, effective feedback
- Give directional brand and tone of voice guidance
- Establish, strengthen, and uphold copy standards
- Establish processes and policies to maximise efficiency
- Deliver creative ideas confidently both internally and externally
- Offer strategic messaging insights on creative campaigns
- Research competitors and trends for creative inspiration
- Facilitate creative brainstorms and other necessary meetings
- Exhibit leadership and professionalism across all interactions
SKILLS AND PREVIOUS EXPERIENCE:
- Experience as a copywriter is a must, and a background in agency or brand is preferred
- Experience editing content and giving feedback is necessary
- Experience in the e-commerce/retail environment a plus
- Experience delivering and receiving feedback in English is necessary
- Translation and/or transcreation experience a plus
- In-depth knowledge of multi-channel digital copy and brand development a big plus
- Understanding of social media content best practices and trends preferred
- Ability to deliver compelling marketing and content copy that sells is essential
- Confidence working with other departments and stakeholders such as designers, developers, and clients is essential
- Readiness to work at a fast pace on large marketing campaigns with many assets
- An understanding of the importance of consistency across different touchpoints of a user journey
- Ability to present work to large groups and communicate ideas clearly and enthusiastically
- A collaborative approach to getting things done
WE OFFER:
- Healthcare with Vitality or Medicash
- 26 days' holiday exclusive of bank holidays
- Mental health support
- Company pension scheme with The People's Pension
- Enhanced family friendly policies
- A flexible, hybrid working policy
- Ride to work scheme
- Possibilities to do what you do best and to develop your skills further with training, development and certifications
- Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT®
- Annual trip to the DEPT® Festival in the Netherlands: a chance to meet other people in DEPT®, see great talks from industry leaders, and have an all-expenses-paid weekend of fun!
- Global Annual DEPT® Cares Day which cadets can donate their skills to support local charities
- Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team or agency level
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DEPT® is proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.
Learn more about our diversity, equity, and inclusion efforts here.
