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Job Description

#LI-FN1

Are you motivated by pursuing an ambitious strategic focus on equipping the builders of tomorrow with imagination and creativity, the skills of tomorrow?

Then come and help us strengthen our relations with the girl audience!

Core Responsibilities

People leadership

Actively lead and develop the Girls’ Brand Management team and support all individuals on their growth, learning and development journey.

With a multidisciplinary attitude, shape and build a strong marketing agenda and a dedication, cross-functional and agile culture within the UKI organization, rooted in the LEGO Leadership Playground values (Bravery, Curiosity, Focus).

Brand Management UKI

Strengthen and shape the LEGO Girls’ audience strategy across key go-to-market levers.

Drive efficiency, effectiveness & impact in the execution of local marketing plans and closely align with sales, operations, demand planning teams, partners and agencies.

Secure strong media, social media, event and engagement plans.

Business leadership

Ensure team are focused on delivering the UKI business strategy and Marketing objectives– through regular review of priorities and Marketing Team objectives and key results.

With a data and insight driven approach, collaborate closely with counterparts in Sales and Operations to take fast decisions on business critical topics.

Take ownership and drive the LEGO market performance as well as the mid-term and short-term planning assumptions.

Play your part in our team succeeding

As the Girls Audience Lead – Senior Brand Manager UKI, you will be responsible bringing the our Girls’ First LEGO stories & experiences to life in UK&I.

Capturing consumer, shopper and market insights, the goal is to build brand relevance with Girls and Parents of Girls to create and develop consumer demand for the LEGO Group with compelling and innovative go to market plans, campaigns and activations.

The Brand Marketing team provides insights and collaborates with the regional and global teams, where campaigns and products are developed. Our local audience teams then create and bring these products and stories to life in our markets.

Tight-knit collaboration with local sales and operations teams, as well as agency partners (media, event, PR, influencer, etc.), license partners, media (incl. social and influencer), the LEGO ecosystem (LEGO Retail, LEGOLAND, Merlin, etc.) and brand partners is part of the success of the LEGO marketing approach.

The Audience Lead is a key part of the UKI Marketing Leadership Team and reports to the Head of Marketing UKI - Senior Director.

Do you have what it takes?

Demonstrated ability to create impact as a leading member of a team

Proven experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies, with a demonstrable track record of driving brand love, brand growth and brand health (ideally kids/family focused).

Relevant experience of operating and developing broad networks with internal and external collaborators and effective collaboration.

Self-motivated and highly driven for results with a fun, can-do mentality and the ability to take others on the journey.

Strong communication, conceptual thinking and persuasion skills, with ability to translate insights into concepts into action

Some nice-to-have-competences

• Leadership mentality; envisioning, engaging and enabling teams to succeed professionally and personally
• Demonstrated strong digital skills, understanding of all major media channels (incl. social) & touchpoints, important metric setting, insight based hypothesis testing, measurement & test & learn culture
• Thrives in a fast-paced but frequently changing workstream
• Takes initiative and is effectively prioritized within a complex agenda
• Experience with agile ways of working is a plus

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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