Senior Brand Manager - Bath and Body London, England
Job description
Your role in a nutshell
This role is responsible for leading the development of breakthrough product ideas and campaigns for The Body Shop.
More about the role
- Management of high complexity and high visibility projects
- Designated strategic project (cross-category or at brand level)
- Management of a Marketing Coordinator
- Brand Equity: Custodian of the Brand Equity. Ensure the entire list of communication assets stay true to the brand equity across all touch points.
- Brand Strategy: Develop a three year innovation strategy focused on delivering profitable growth. Ensure the brand continues to be relevant and profitable by clearly defined segments, tiers and prices.
- Business Management: Manage and be accountable for the overall category growth with a clear objective of growing cash margin.
- Brand Campaigns: Manage the whole go to market process of developing 360 degree campaigns including sell-in pack delivery and WTC content.
- Consumer & Markets Intelligence: Have a clear understanding on consumer and market trends to make our brand and NPD’s more meaningful & relevant.
- In depth category knowledge acquired through competition and category research
- Masters product development from ideation to store launch
- Supports HOC in the ideation and deployment of 360 campaigns
- Consumer & Markets Intelligence: Have a clear understanding on consumer and market trends to make our brand and NPD’s more meaningful & relevant.
The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Competencies
- Creativity & 360 thinking
- Excellent verbal and written communication skills
- Ability to self-manage workload and multi-task to tight deadlines
- Good organizational and time management skills
- Impeccable eye for detail
