Senior Brand Manager London, England
Job description
General information
All posting locations: London, , United Kingdom
Job Function: 05 - Marketing
Date Published: 10-Mar-2023
Ref #: R-67635
Description & Requirements
About the Position
We have an excellent opportunity available for a talented Senior Marketer to join and make a difference at Kraft Heinz. In this role- you will be working in a high performing team- alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In brief- you will be responsible for:
- Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects
- Collaborating with Category Development- Sales- Finance- Consumer Insights- R&D- Procurement- Supply Chain to drive the business towards the set growth targets
- Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future
- Project management of innovation and renovation projects in line with the long term strategy- in strong collaboration with the cross-category team for best on-time in class execution
- Owning the media plan execution for your category- in strong collaboration with the rest of the team- partnering with our agencies to drive outstanding work.
- Ensuring strong in market execution and commercial rigour to deliver results
Qualifications
Hard Skills
- Strong and proven experience with consumer understanding: ability to understand a consumer insight- spot consumer needs- trends and market dynamics and generate answers for them.
- Strong and proven experience in successful innovation projects from end-to-end (from idea to launch)- with understanding of processes involving multiple functions and external partners.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative- PR and media agencies. Proven experience to deliver effective PR plan is a plus.
- Strong commercial and P&L understanding
- Bachelor’s degree- master’s degree preferred
- Fluency in English is essential
Professional Attributes
- Communication Skills
- At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- with the ability to simplify and deal with all kinds of different stakeholders cross functionally- across countries and management levels.
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Strategic and Creative
- Strategic capabilities and experience in marketing strategy development- situational and trend analysis and creative campaign development
- A passion for understanding consumers and brands
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Project management skills
- You’re very well organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed- being able to perform under pressure.
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Result driven
- You are “Self-starter”- adopt a can-do attitude and be creative in the problem-solving
- You don’t only focus on your own results- but always do what’s best for the company and the brand.
- You have the ability to turn insight in to action
- You drive for results- combining tenacity and urgency- challenging the status quo with an agile mentality
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Team player
- You are always happy collaborating and working cross functionally
- You support and coach those around you to partner and deliver the best results
What we offer you
- An ambitious employer; we only want the best for you;
- An excellent bonus scheme
- Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
