Senior Audience Research Executive

Senior Audience Research Executive London, England

BBC
Full Time London, England 29000 - 34450 GBP ANNUAL Today
Job description

Job Introduction

As a Senior Digital Research Executive within BBC World Service, you will be delivering actionable insights across BBC World Service, helping journalists, commissioners, product managers, marketers and business development teams better understand their audiences and make data-driven decisions. You will play a key role in analysing the digital performance of BBC’s global services and contribute to deeper audience understanding through projects that marry digital analytics with qualitative, quantitative and other forms of research.

The BBC’s News Group delivers international news output and comprises of BBC World Service, BBC World News TV, BBC Monitoring and the BBC’s international online news services. Together, these services provide a focal point for viewers and listeners around the world, attracting a combined global weekly audience of over 458m. The World Service sits within this broader division, delivering journalism on TV, radio and online across the globe in 42 languages.

Main Responsibilities

The role is meant for a data analytics specialist who has an appreciation of the full suite of research approaches available and can draw upon multiple methodologies to offer actionable insight to the business. The following are essential requirements of the role:


  • Experience and knowledge of web and social analytics systems
  • Strong quantitative analytical skills, particularly working creatively with existing data sources/large data sets.
  • Turning data into a meaningful story and communicating it in an appropriate way for stakeholders.
  • High perseverance, resilience, and creativity to be able to handle the pressures, challenges, and setbacks of working in global markets.
  • Ability to influence stakeholders
  • Open to change – responds flexibly to new challenges and keen to seek out new ways of doing things
Are you the right candidate?
  • Provide insights which enable decision makers and creative stakeholders to make better decisions, creating value for the organisation through the improvement of existing content and services and/or the creation of new content and services.
  • Analyse and interpret data from a variety of sources to assess the performance of the varying services of the BBC in a competitive context and to inform the development of future services and content.
  • Work flexibly across genres and media, irrespective of area of specialism, in line with business need and to improve understanding of the wider division. The post holder moves around the division on a regular basis.
  • Lead decision making at all levels of the business by providing understanding and summarising programme/genre/service performance within the BBC portfolio in the wider BBC and competitive context incorporating multi-platform performance data, where appropriate.
  • Undertake quantitative and qualitative research projects and to be solely or jointly responsible for these projects, as specified, including managing project budgets.
  • Develop relationships across the Audience Research team and specific organisational partners, including managing own stakeholder relationships.
About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description

Band: C
Contract type: Fixed Term Contract for 12 month
Location: London

This role will be hybrid working.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Senior Audience Research Executive
BBC

www.bbc.co.uk
London, United Kingdom
Tim Davie
Unknown / Non-Applicable
10000+ Employees
Company - Public
Broadcast Media
1922
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