Senior Associate CRM Manager London, England
Job description
Company Summary
Product Madness is a Global Powerhouse where the greatest mobile games and experiences are crafted by world-class talent. A top-grossing leader in free to play mobile games, we have more than 800 team members working across seven global talent hubs including London (headquarters), USA, Canada, Spain, Poland and Ukraine. With remarkable hit games including Heart of Vegas, Cashman Casino, Lighting Link and Big Fish Casino, we boast more than 50 million active users and 400 million downloads and counting.
We are Mad about games and the way they bring people together, and that passion and culture is what brings us together as a studio, connects us with our partners we collaborate with, and is what links us to our sister studios across the world.
Product Madness is an Aristocrat Technologies company within its digital game’s division of Pixel United.
Job Posting Title
Senior Associate CRM ManagerSummary
As the Senior Associate CRM Manager, you will be joining our amazing Product Marketing Team, where you will be tasked with optimizing CRM strategy, executing and analysing CRM campaigns including: seasonal events, lifecycle programs and managing customer communication. You will aim to improve player user experience, as well as increase engagement, monetization and retention.What You'll Do
Designing CRM strategy to optimize the performance of our sales, monetization & retention cycles, game launches, events, customer onboarding, etc.
Analyzing the performance of your activities, reporting on relevant KPIs and sharing the learnings with the wider business.
Working closely with the Product Team to implement new features and maximize their performance post-launch.
Coming up with innovative concepts to test via running LiveOps campaigns.
Following industry trends and competitor offerings.
Closely collaborating with other teams across the business: Art, Product, Data Science, Solutions, Social Media, VIP, Customer Service.
Creating detailed art briefs and writing engaging marketing messages.
Hands-on execution of in-app campaigns using bespoke in-house tools.
Utilizing customer communication channels with relevant segmentation for maximum impact.
What We're Looking For
You have extensive experience with LiveOps (CRM) management in a relevant industry - F2P and Social Casino games preferred.
You can confidently lead a project from idea, through execution, to data analysis and result presentation.
You are data and KPI driven and are able to analyze complex data sets that help you make educated decisions to drive your efforts towards success.
You should have some knowledge of competitors and understanding of how others engage their audience (F2P and/or Social Casino).
You have a good understanding of how to utilize different communication channels to achieve best results.
You have managed multiple projects or campaigns at the same time and you have a strong sense of priorities to get things done in the most efficient way.
You can work independently on bigger projects requiring strategic approach and analytical thinking, as well as collaborate with team members on different projects, contributing with your expertise and help as required.
You have experience implementing and managing initiatives driven by personalization, customer segmentation and LTV of customers.
Why Product Madness?
Product Madness is so much more than just a Pool table and a foosball game.
We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.
Despite a pandemic, there isn’t a day where we don’t feel connected to one another.
With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.
We also try to cater for all our staff’s needs – be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.
We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.
Our Values
People First
We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.
MAD for More
Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.
Champion Together
We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.
Globally Inclusive
We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
Customer Focused
We always think from the customer's perspective - be it players or internal customers.
Improving their experience and joy is what drives us. Every client's success is our big win!
