Job description
Ref #:
Department:
City:
State/Province:
Country:
Pay Range Max
Pay Range Min
Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Manage and nurture a mutually profitable business relationship within an assigned account
structure that supports PRL brand and LRP growth strategy.
Key focus to include:
- Develop and implement growth plan for territory with focus on Large Specialty Stores
- Ensure high level of professional and proactive communication with all accounts
to drive business towards plan achievement
- Manage integrated support plan (Account Services, Retail Development, Marketing) for key accounts
Essential Duties & Responsibilities
40% Business Analysis and Strategy Planning:
- Analyze and develop Semi-Annual Financial Plan that outlines Sales/Receipts/MD's/EOM Stock to support external and internal growth and profitability metrics
- Update and review Sales and Stock performance on a weekly basis. Issue business recap
to internal Management and Retail Development team with focus on actions to achieve plan.
- Review and communicate business analysis and market hindsight to internal teams focusing on competitive insight and product trends to support brand growth
- Interface and partner with Regional Merchandising and Account Planning to build seasonal assortments for each account
- Partner and provide input to Marketing and WDE team on development of targeted and effective marketing and digital plans for accounts.
30% Seasonal Fashion Bookings Management:
- Plan and implement overall strategy by account that efficiently and effectively
leads to achievement of Bookings goals.
- Plan Seasonal/Annual Sales plans by Location supported by proposed Receipt/Purchase plans
- Prepare (in conjunction Merch Planning) and present well balanced product assortment plans that support overall Brand and financial objectives.
- Incorporate designated Licensee products and secure placement to support brand objectives
- Partner with Account Services to review and manage all in season shipping, new order/re-order
opportunity and general service standards
- Sub all over bookings, sold outs and drops on a consistent and timely basis.
30% Account Management and Communication:
- Travel within assigned territory to have an understanding of business needs:
- Develop Quarterly itinerary (Head approved) to visit key markets/stores.
- Recap trips with high level summary and action points to be shared with internal partners.
- Focus on reviewing Assortment content, market trends, overall stock opportunities and
issues and overall retail execution
- Support BM with brand and product seminars within key accounts to educate selling staff on PRL Footwear
- Proactively manage each accounts business with fact based communication and in season strategy adjustments to drive top line sales and profitability targets.
Experience, Skills & Knowledge
- Experience in wholesale and/or retail apparel sales. Buying and/or Retail or Sales
management a strong plus.
- Strong interpersonal, communication and presentation skills
- Strong product knowledge in premium/luxury segment of Mens apparel industry
- Strong retail analysis and computer skills
- Highly motivated and organized
- Strong leadership skills
- Commitment to travel- average 2 - 3 weeks per quarter