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Position Title: Sales Development Representative

Location: Virtual, EMEA

Employment Type: Full-Time

Department: Marketing

Hiring Manager: Manager of Business Development

Travel: Minimal

COMPANY SUMMARY:

Aprimo is a pioneer of the marketing resource and digital asset management space, with a continually evolving SaaS solution that pushes the industry forward. But, more than that, Aprimo is dedicated to delivering innovative, helpful, cutting-edge software to help marketing teams efficiently collaborate and execute their strategies.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has nine offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

POSITION SUMMARY:

At Aprimo, Sales Development Representatives (SDRs) will be responsible for identifying and creating new qualified sales opportunities in Target Accounts and help grow pipeline for the Sales team and the organization. Additionally, the SDR will work with Demand Generation to assist Sales Executives (SE) to drive new business revenue. The SDR will become a trusted resource and develop relationships with prospects, acting as the initial point of contact. This role will be primarily focused around researching Target Accounts and performing outreach with multi-channel communications: emails, calls, and social media.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Work with Demand Generation to identify target prospects/stakeholders to engage with Marketing, promoting, and bringing brand awareness to prospects by persistent outreach through all communication avenues
• Consistent high-quality and detailed research at the Account, Department and Persona levels to ensure that the outreach is accurate, organized, personalized and customized
• Generating interest and engaging with prospects that will lead to scheduling initial meetings for the Sales team
• Work with prospects to identify business challenges through structured discovery conversations
• Gathering and documenting in-depth qualification information that will enable the Sales team to be well prepared for their first meeting with the prospect
• Assist in qualifying RFIs/RFPs, coordinating and organizing input from multiple sources within Aprimo with your aligned SE
• Meet or exceed daily outreach metrics of 40 calls and 45 emails
• Maintaining data hygiene, documenting progress, and logging all activities in Salesforce
• Develop and maintain market knowledge and competitor positioning to be a credible advisor in this space
• Identify and attend relevant industry events that support pipeline creation
• Working with Demand Generation, Customer Marketing, Sales and Customer Success teams on Customer Expansion accounts
• Help as needed on special projects and events
• Additional responsibilities and duties as required

APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE:

• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo.
  • With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
  • We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
• Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere.
  • We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
• Flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
  • With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
  • In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
• Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles.
  • Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
  • As such, individual team members can leave a lasting impact and footprint within the organization – in fact, our average employee tenure is 7.7 years.
• Aprimo employs a “choose your own adventure” approach to career advancement.
  • Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
  • Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
  • For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.

APRIMO BENEFITS WE OFFER:

• Bonus program that pays out quarterly
• Competitive benefits coverage that begins on the first day of employment

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing
• Must be able to move about to accomplish tasks or moving from one worksite to another
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.

EEO STATEMENT:

Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ADA STATEMENT:

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.