Sales and Marketing Executive Melton Mowbray, England
Job description
Join the Samworth Brothers Family!
Working for Dickinson & Morris, part of the Samworth Brothers Group, a 4th generation family business, we offer competitive benefits to all our colleagues including:
- Enhanced Pension Scheme
- Private Health Scheme
- Employee Discount Scheme
- Annual Pay Review and Profit related pay
- Training and Progression opportunities
The Opportunity
This is an exciting role and a great time to join us during a period of change and modernisation. Dating back to 1851 the shop is both a tourist attraction and somewhere the local community is proud of. Our Melton Mowbray Pork Pies have protected status and we are keen to retain tradition and artisan craft but also take our business to a new level. The role is to assume full responsibility for the marketing, sales and events co-ordination of the retail shop, wholesale and online business. The main responsibilities of the role include:
- Development and execution of commercial plans to grow channels.
- Ownership of our marketing and digital strategy including delivery.
- Guardian of the Ye Olde Pork Pie Shoppe Brand.
- Planning our annual events calendar, coordination of resources and delivery of those events.
- Develop YOPPS position at the heart of Rural Capital of Food.
This will be a varied role and one that will allow you to get involved in other areas within a part of the business with big ambitions.
Your daily tasks will involve:
- Input to, and execution of the commercial plan to drive channels of profitable growth through existing customers, DTC, wholesale, corporate etc. Including, supporting the shop where needed.
- Control of website content, updating regarding events, new products, photography, limited edition offers etc.
- Control and execution of existing marketing plan with a view to creating in future years, including internal comms, organisation and stakeholder management. Measure, monitor and adapt effectiveness.
- Support wholesale order process moving into Shopify.
- Customer contact on new or existing Wholesale customer and Corporate
- Owner of social media and comms, be that own creation or agreed plans.
- Shopify Power User, owner of e-commerce platform content, capable of administering or supporting day to day, NPD management, campaign analysis, identify trends, data analysis – all aspects of driving DTC conversion and growth.
- Pricing – lead / contribute to pricing discussion based on input prices or market movements – execute any decisions.
- Explore new products and packaging, manage seasonality and availability of the products. Lead or contribute to NPD and product set up, including marketing of seasonality or NPD.
- Influence and create plans for longer term product, promotions, marketing, customers.
- Communication strategy including calendar, content and format to the database to drive traffic.
- Social media management, consumer responses, web traffic and data management and analysis to drive sale.
- Monitor and report market/competitor activity on products or offers.
The Right Person
Here at Samworth Brothers our people demonstrate our values, and we are looking for people who are great at Teamwork, finding solutions and being ambassadors for our business. For this role we are looking for someone who is approachable, capable, engaging and enthusiastic who wants to work with a small team. You will also need:
- Above all else we are looking for an approachable, engaging and passionate person to lead our marketing and sales strategy.
- Ideally you will have a love for food and experience of some of the key elements of the role although we will support in ongoing training.
- We are proud of our culture and product quality, and these must also matter to you too – you will be an ambassador for our brand.
- No two days are the same and somebody who thrives in solving challenges and working collaboratively as a team will be key to success in this role.
The Company
Dickinson and Morris is the oldest and only remaining pork pie bakery producing authentic Melton Mowbray Pork Pies in the centre of Melton Mowbray today. This role will be split between the Olde Pork Pie Shoppe and Piequarters at Rotherhill Business Park, Melton Mowbray.
We take pride in our family feel within our businesses and work together to make things happen. We can offer you the stability of a wider group as well as the opportunities that that offers if you wish to progress your career with us. We are family and we would like to invite you to be part of that and support our teams in delivering great products to all of our customers.
Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative
