Job description
SaaS Marketing Manager - Demand Generation
London (flexible working with 2 days in the office)
55-65k Base + Bonus + Great Benefits
This fast-growing company is taking eLearning to another level. Through its scalable learning experience platform, this exciting company allows users to create, manage and measure their learning development. Data-driven and heavy on analytics, their platform is driving education across multiple sectors and services and continues to grow at a phenomenal rate. To meet expectations, they now have an exciting opening in London for an experienced Demand Generation / SaaS Marketing Manager.
As a Demand Generation / Marketing Manager, you will:
- Build awareness and drive pipelines and revenue
- Utilise content, paid social, podcasts, video, and events
- Take ownership of demand generation strategy and execution
- Design and execute data-led campaigns to drive success
- Improve efficiencies and drive conversions by optimising the buyer’s journey
- Collate and deliver regular performance reports and optimise for continuous improvement
- Measure yourself on revenue growth
- Degree level education with 5 years B2B SaaS digital marketing experience (demand generation preferred)
- Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
- ABM go-to-market strategies
- Strong writing and communication skills
- Persuasive copywriting
- Data-driven
- Highly analytical
- HubSpot
- Strategic and tactical
- A base salary circa 55-65k
- Discretionary bonuses
- Healthcare/dental
- Pension
- Hybrid working
- Numerous incentives and a solid team culture