Retail Marketing Manager Digital Shelf Surrey
Job description
No Relocation Assistance Offered
# 153655 - Surrey, England, United Kingdom
Reporting to : Retail Marketing Team Lead
The Job Purpose:
The Retail Marketing Manager for the Digital Shelf is responsible for setting the strategy for how we excel on the Digital Shelf. They will drive improvements in our digital shelf performance across different retailer websites, embed the digital transformation of the CDO, build an omnichannel mindset and upskill our personnel in the fundamentals to enable excellence in eCommerce execution. They will champion omni in everything that we do, and lead the CDO through our journey to optimise the Digital Shelf, including both commercial and eRCD.
The role will use a range of tools to understand the role & effectiveness of Price, Promotion, Traffic, Conversion, Distribution, Visibility, Content, Ratings & Reviews, and Availability on our overall eCommerce business and where the opportunities to accelerate growth lie.
This role is fundamental in helping Colgate “Unlock the Full Omnichannel Growth Opportunity”. They will support the Retail Marketing Team and Customer Development Team to ensure Colgate delivers flawless execution of our commercial plans by:
Strengthening Category / Brand / Customer performance online through the continuous assessment of all of our digital shelf investments and support the development of new plans
Sharing eCommerce expertise within the commercial team and seeking opportunities to develop and coach others across the Customer Development organisation
Leading key Customer Teams through Joint Value Creation projects in the eCommerce arena
Enhancing the quality and speed of insight generation by standardising and connecting multiple data sources to enable better decision making and action planning
The Main Responsibilities:
Coach the CDO to Implement content with eCommerce partners to deliver a superior consumer experience and help drive search visibility and conversion of Colgate’s products online
Use Colgate’s Digital Asset Management (DAM) tools to help manage and maintain digital assets
Become a Subject Matter Expert on internal and external analytics tools (e.g. Profitero, Bradquad, Similarweb, Stackline, and other retailer-specific tools); be the voice of the online shopper to continuously improve our brand presence
Monitor our brands on eCommerce platforms to ensure plans are executed in line with agreements and at Colgate’s standard
Utilise eAudit tools (e.g. BrandQuad) to evaluate Colgate’s 6P + A performance across different retailer websites and create immediate action plans to optimise performance
Evaluate the effectiveness and return on investment of eCommerce activities
Evaluate the impact of new content loaded to the different eCommerce partners and provide recommendations for future improvements
Conduct periodic online audits to ensure Colgate products are available/accessible for shoppers to purchase across partner websites
Provide analysis from retailer sales data which provide recommendations to improve the effectiveness of Colgate’s eCommerce plans
Use web traffic and search behavior tools (e.g. SimilarWeb) to identify changes in the eCommerce .landscape and opportunities for Colate to improve its overall strategy for eCommerce
Monitor key competitor activity using publicly available information
Support the Retail Marketing Team Leader and CDO in evaluating and prospecting potential new eCommerce customers based on capability and innovation
Support the development and implementation of the eCommerce Vision
Conduct quarterly reviews with key stakeholders on how we are tracking against defined eCommerce objectives.
Your Profile:
Educated to degree level
Commercial acumen and how analytics impact business decisions
Entrepreneurial and curious
Digitally savvy, some web design knowledge is a plus
Strong communication, stakeholder engagement and proven project management skills
Advance analytical, numerate and logical reasoning skills, the ability to compile and present data with high attention to detail
Ability to face the customer, attend meetings, build relationships and create part
Ideally Marketing experience, however not essential
A confident individual who is able to lead, coach and work effectively in a cross functional team
The Key Challenges:
Balancing the need to manage the everyday priorities of online execution and business performance analytics with the focus on strengthening analytical capability of the organisation in the medium/long term
Connecting multiple data sets together in such a way that enriches on-going insight generation
Determining the business requirements to help close gaps
Managing multiple priorities and expectations of different teams in the development of our online businesses
Making solutions and tools ‘user friendly’ to motivate teams to use them on a frequent basis
Raising the profile of ecommerce analytics and inspiring an analytical ‘mind-set’ across every function and every business process, every day
If you’ve read this far, we bet it’s because you’re serious about joining a group of passionate people so just hit the “apply” button and submit your application.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.
