Retail Marketing and Clienteling Intern, EMEA London, England
Ralph Lauren
Full Time
London, England
10.56 - 12.04 GBP Today
Job description
Ref #:
W137870
Department:
City:
London
State/Province:
London
Country:
United Kingdom
Pay Range Max
Pay Range Min
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are seeking a passionate and highly motivated individual to join the exciting European Clienteling department. The successful candidate will contribute improving our understanding of customers and devising direct retail performance strategies through analysis and reporting.
Essential Duties & Responsibilities
- Support the Clienteling team in implementing a strategic approach to the business with a client-centric mindset:
o Work on client retention strategies (top VICs, inactive clients, clients whose spend increases/decreases)
o Complete thorough analysis of client lists, client spend tracking, target setting for marketing initiatives
o Collect and track KPIs (budgets, private appointments, retention rates, etc)
- Support the Clienteling Team in planning and coordinating Clienteling initiatives:
o Communicate with stores and area managers on a daily basis to ensure retail teams have all the support needed
to clientele around those initiatives
o Partner with the cross functional teams to ensure the best tailored experience for our top VICs
o Strategically manage client lists and RSVPs to maximize attendance and ROI on events
o Manage daily store requests and challenge them on their clienteling efforts/performance
o Analyse results and report to management
- Support the Clienteling Team in assisting all European stores with the new Digital clienteling application:
o Support with processes around the app (training, assets coordination, tool adoption)
o Report on performance and draw key highlights and recommendations to drive growing results month on month
- Support in Reporting and Recapitulating on clienteling initiatives:
o Compile and write reports to share results on projects
o Create decks to present projects to the wider business
- Additional Requests:
o General office administration
o Accounting process & vendor management
Experience, Skills & Knowledge
- Computer skills: Excel (pivot tables, VLOOKUP etc.), Word, PowerPoint
- Fluent in English, additional languages a plus (Italian, French, Spanish, German, Arabic)
- Strong communication skills (copywriting & presenting) and stakeholder management are essential
- Creative problem solving
- Proactive, organised and able to take initiatives
- Ability to work under pressure and tight schedules, with strong detail orientation
- Marketing, CRM or Business Management experience in fashion or luxury appreciated
Ralph Lauren
www.ralphlauren.com
New York, United States
Patrice Louvet
$5 to $10 billion (USD)
10000+ Employees
Company - Public
Other Retail Shops
1967
