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Research Manager - Nectar Research

Division / Dept
Insights / Marketing

Location
Holborn Store Support Centre and Remote

Reporting to
Research Director, Nectar Research (C5)

At Sainsbury’s, we are busy running and developing the best loyalty programme to help us get to know our customers better than anyone else. The Nectar research team play a crucial role in this, enabling us to speak directly to customers via the Nectar panel, acting as a powerful resource both for Sainsbury’s, our Nectar partners and our FMCG suppliers.

Through the Nectar loyalty scheme we are able to utilise our transactional database for recruiting, informing and enhancing our research offer, integrating actual shopping behaviour with customer opinions and motivations. The Nectar research team are responsible for conducting a range of research projects (e.g. concept testing, NPD, brand and CSAT trackers) across methodologies and clients, building on existing client relationships and analytical capabilities.

We are looking for an Research Manager to join our business as part of the Insights team and support our internal and external stakeholders with customer research/ insight.

In a nutshell

At Sainsbury’s we’re deeply passionate about knowing our customers better than anyone else, and using this to drive commercial success. We use Nectar, our loyalty scheme, to help do this, and Nectar360 (our consultancy business) to help share this knowledge for the benefit of our many brands, suppliers, and partners. The Nectar Research team plays a pivotal role in this, bringing the voice of the customer straight to clients and stakeholders by working as a full-service, in-house research function.

We offer a broad range of research propositions — from media evaluation to purchase driver analyses — creating both commercial benefit (by monetising research) and strategic benefit (by creating deep, strategic insight) to the business. And with 8 million contactable customers, a great deal of complementary customer knowledge, and a wide range of research tools and skills, we have exciting plans to push beyond the boundaries of ‘traditional’ research by innovating around new approaches and collaborating with Nectar360’s subject matter experts.

We are looking for a Research Manager, who will partner with Nectar360, to join the Nectar Research team within Insights and help us deliver our research strategy.

What you need to do

• Take the lead in all stages of research projects — from research design, questionnaire development, project management, quality checking, and reporting back to clients and stakeholders. You will generally ‘own’ your own projects, but will have the wider Nectar Research team available to support and consult.
• Ensure research is carried out to a high quality and to industry best-practice.
• Transform data into insight through excellent storytelling, critical thinking, and curiosity.
• Actively help shape and deliver our research innovation and capability-building plans.
• Support client development and proposal writing as needed.
• Support the wider team by sharing your expertise and supporting as needed.

What you need to know

• First-hand experience of all stages of the research journey — from research design to communicating insights.
• Experience in a variety of research methodologies (e.g., qualitative, quantitative, and/or implicit approaches) — being able to know which to choose and when, and how to explain the outputs of these with clients and stakeholders.
• Experience in independently and successfully managing projects.
• Experience in drawing upon multiple sources of information to generate rich insight — taking us from the ‘what’ to the ‘so what’.
• Experience in confidently debriefing and debating research design and output.

What you need to show

• A real passion and curiosity for how we can use research, and pair it with analytics, to really understand what makes people ‘tick’.
• Strong interpersonal and communication skills.
• Strong analytical and numerical skills.
• A highly organized, independent, and proactive approach to work.
• Great attention to detail, even when working on multiple projects concurrently.

Experience with writing proposals, costings, and/or developing client relationships would be a benefit, but not strictly necessary. Likewise, experience with the Microsoft Office suite (especially Excel and PowerPoint), Qualtrics, and/or Tableau would also be a benefit, but not strictly necessary.

There are many ways to have acquired these skills and this knowledge, so there are no specific qualifications required. However, experience at a research agency is a benefit.

What decisions I can make
You will be able to use your experience and work to act a strategic consultant to clients and stakeholders, having a significant influence on how they think about customers and products, and be able to help translate this knowledge into strategy and action. Over time, you’ll see the impact of your hard work on shelves and in stores across the UK.

Resources available to me

• Support from a fantastic team with diverse research experience and a deep research passion.
• The rare opportunity to gain experience both ‘agency-side’, working with clients to answer their questions with fantastic research; and ‘client-side’, working with our Nectar Brand stakeholders to optimise strategy and track performance.
• Access to market-leading research tools.
• Ability to collaborate with a team of skilled analysts to help us maximise the ability to join behavioural (sales and customer) data with research data.
• A dedicated training budget, to help grow your technical expertise in research and curiosity.

Our benefits
In addition to the all-important competitive salary, pension & bonus offering, we totally get that life outside work is important to us all. So, we want to shout out some of our other great benefits…

• We offer flexible working to help you achieve a good work/life balance.
• Opportunity to buy extra holidays is on the table.
• Discounts on your weekly shop, buying a laptop or sofa? We’ve got it covered through your Sainsbury’s, Argos and Habitat store discount card.

Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours, giving them plenty of time and space for life outside of work whilst delivering against our business goals.

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