regional manager London, England
Job description
Pinnacle operates a worldwide online gaming business which was founded in 1998. Since its establishment, Pinnacle has become one of the world's largest, licensed, online gaming companies. Pinnacle has clients in more than 100 countries and is expanding.
To support our continued growth, we are currently looking for a Regional Manager - Asia.
Job Title: Regional Manager - Asia
Reporting to: Head of Markets
Location: London, Malta, Toronto, Curacao or Remote
At Pinnacle, we believe in fair play and we have our skin in the game. We operate with a low margin business model that gives the customer greater chance at winning their bets. We also educate our player base through our excellent betting content featured on our blog. Unlike most operators, we do float the customer with bonuses. Instead, we offer knowledge and best prices on the market. We are the sportsbook of choice for any aspiring bettor who wants to be a winner.
Job Purpose:
At Pinnacle, we pride ourselves on our prominent USPs, and in this hugely exciting role, your mission is to leverage our unique brand proposition in order to continue building our footprint in the Chinese Market. The primary purpose of this role is to oversee marketing initiatives in the region, developing new strategies and operational plans for acquisition, retention and engagement of player base.
Essential Job Functions / Main Duties & Responsibilities:
- Ownership of the Asia marketing strategy and business performance focus in China for Pinnacle888.com
- Delivering financial KPIs
- Work with the Marketing Chinese team to define detailed marketing plans to target the Chinese market
- Drive the product and content localization to make it suitable for the Chinese market
- Develop and execute bonus campaign plans and player communication including campaign briefings, defining customer segments, brainstorming with copy writers and designers, signing off assets and marketing material
- Manage bonus and marketing budget for China
- Constant evaluation of campaigns in order to improve efficiency and ROI
- Communicate as needed to key departments within the business - Customer Service, Affiliate Marketing, Content, Design, Product and BI departments
- Pinpoint the payment provision and processing requirements for the markets, working closely with our payments team to drive solutions
- Keep up to date with the market (both Chinese and Global), industry knowledge, and all relevant regulations in order to ensure that our game offerings and relationships with the suppliers stay compliant
- Regular communication and reporting business performances against the KPI
- Work closely with the Business Intelligence function to set up the necessary tracking mechanisms to analyze business performance, player segments and campaign results
- Strong presentation skills and ability to convey strategic plans across different levels of the organization
Knowledge & Experience:
- Minimum 5 years of gaming experience
- Excellent knowledge of the Chinese market
- Excellent communication, planning and problem-solving skills
- Self-driven with a positive and hands-on attitude, team player with strong interpersonal skills
- Excellent communication skills in English and a relevant Chinese Dialect (Mandarin/Cantonese)
