Job description
Promotions Product Marketing Manager - £175 per day paye - Contract initially until 30th June 2023, likely extension to 18 months
Hybrid - required to go to Reading or London Paddington office up to 2 times per month
Our client is a global technology organisation who have an exciting opportunity for a Product Marketing Manager to join their team. You will be in the area of the business who look after touchscreen-based personal computers, tablets and interactive whiteboards.
Responsibilities:
Plan -
- Lead the subsidiary efforts to launch new services Devices and Accessories. Ensure local PR, marketing and sales efforts including Early Adopter Programme are aligned and ready at announce
- Develop strong partnerships with specialists and their stores
- Collaborate with the Consumer Team to ensure that plans and offer strategy are aligned.
Execute -
- Deliver forecasting accuracy for Commercial IPQ, increasing their portfolio sales and premium mix vs. budget
- Strengthen customer engagement through LEAP/CAB in applicable markets
- Manage End-of-Life transitions during product launch periods
- Showcase Surface value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the funnel
- Drive local marketing efforts including PR, digital, events, GEP (where applicable) to increase committed pipeline coverage and through partner sales
- Deliver great experiences through MTC Zero, EBC Engagements and presence in local industry/trade events.
Measure -
- Grow the of awareness, perception, and consideration (launch +90 days) in local market
- Develop a number of customer stories and case studies showcasing the best of the portfolio
- Increase commercial billed revenue and % attach to wider deals.
Requirements:
- Experience within a Product Marketing role, ideally from a FMCG background managing promotions (can be both consumer or commercial)
- Partner and customer focused
- Understand product advocacy and evangelism
- Core marketing experience (positioning and messaging)
- Being a conduit between technology and business with the voice of customer in mind
- Excellent communicator
- Strong ability to influence impact
- Use MEI data to inform marketing investments and strategies and evangelize Marketing Insights.
Job Types: Full-time, Temporary contract
Contract length: 5 months
Pay: £160.00-£180.00 per day
Benefits:
- Work from home
Schedule:
- Monday to Friday
- No weekends
Work Location: Hybrid remote in READING
Expected start date: 06/02/2023