Program Manager, Demand, Small/Medium Business, Google Workspace London, England
Job description
Minimum qualifications:
- Bachelor's degree in Business, a related field or equivalent practical experience.
- Experience with managing marketing campaigns and CRM systems (Marketo, Salesforce).
- Experience in strategy, marketing, operations, program management, product management, or consulting in the Tech industry.
Preferred qualifications:
- MBA.
- Experience developing business strategy and building financial models.
- Experience in a SaaS/IaaS/PaaS company, focused on growth.
- Experience in Intermediate/advanced SQL.
- Experience with data analysis, business case development, and financial modeling.
- Ability to influence C-level cross functional stakeholders and achieve key targets and metrics in a team environment.
About the job
The Google Cloud organization works with companies to make them more productive, mobile and collaborative. The Google Cloud Small/Medium Businesses (SMB) sales team focuses on selling at scale to the lower end of the market - a critical segment that delivers a significant proportion of total sales.
The SMB Google Workspace (GWS) Programs team plays a critical role in defining and driving strategic and operational initiatives for SMB across Cloud, working in partnership with Marketing, Product, Finance, Sales Operations, and our regional sales teams. In this role, you will work on a range of critical projects to supercharge the GWS business. You will be responsible for developing and executing strategies to attract new customers in your region in close partnership with regional marketing.
Google Cloud accelerates organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Responsibilities
- Lead inbound and outbound direct touched demand generation efforts for the EMEA region, from optimizing existing campaigns/programs and channels that work to developing new initiatives that increase top of funnel demand, drive significant pipeline growth.
- Drive the rhythm of the business, leading regular reviews to discuss demand forecast versus goals between sales, marketing, and partner teams in EMEA.
- Partner with the EMEA SMB Partner Marketing and partner managers to align on the regional touched demand outputs and collaborate on joint demand efforts.
- Identify risks and issues that preclude the team from hitting objective key results (e.g. data and operational) and raise with cross-functional teams to resolve.
- Drive new customer acquisition and consumption, to inclusion across relevant demand generation efforts.
