Product Marketing Manager London, England
Job description
We are looking for a passionate and creative Product Marketing Manager to join the Product Marketing Team and be responsible for leading the development and execution of our go-to-market strategy. You will work at the intersection of Product, Marketing, Sales, Customer Success and Operations to drive high-impact product launches, acquire in-depth customer and market feedback, perform customer journey mapping and lifecycle marketing, and develop messaging and collateral to enable our GTM teams.
This position is ideal for a data-driven, self-starter who is comfortable working on ideation, management, and execution of creative sales strategies to drive growth. The role requires a deep understanding of B2B marketing and sales processes, best practices, and experience in supporting and enabling GTM teams in a B2B SaaS company.
You'll love this role if you're passionate about defining, influencing, and driving strategy for new businesses, products, and market segments.
In this role you will be responsible for:
- Developing and executing the GTM product marketing strategy for Rossum platform and marketplace, including target market identification, positioning and messaging, product launches, and go-to-market plans.
- Partnering with key cross-functional stakeholders, including Product, Sales, and Marketing, to ensure alignment and go-to-market effectiveness.
- Performing continuous customer and market research including persona research, competitive intelligence, win/loss analysis, etc.
- Developing and maintaining enablement materials (value propositioning, battle cards, product demos) to support our GTM teams in their effort of driving revenue and adoption.
- Owning the production of customer case studies demonstrating concrete business value from the Rossum platform.
- Working closely with the broader marketing team to craft appealing messaging for our demand generation channels (website, landing pages etc.), develop and execute compelling campaigns that create awareness and drive pipeline.
- Monitoring and analyzing market trends and competitive landscape, and providing insights and recommendations to the broader team.
- Developing and tracking key product and business metrics to evaluate and grow your business.
- Contributing to the pricing and packaging strategy.
- Exploring the potential of the PLG and the Freemium model.
- Being the in-house expert (buyers, influencers, competitors, industry, etc.) on Rossum platform and personas.
- Being a spokesperson, evangelist, and thought leader with analysts, customers, and partners.
Requirements:
- 3+ years of relevant experience in B2B SaaS product marketing, strategy, or growth marketing (experience with data/engineering products and technical personas is a plus).
- Outstanding storyteller - you have strong, succinct writing & communication skills and an eye for good design. You can synthesize large amounts of information and simplify it for different personas in clear and effective ways.
- Data-driven marketer - you combine intuition with data and customer empathy/research to build strategy, measure outcomes, and inform your decision making.
- Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Collaborator - you're a team player who thinks big, is hands-on, organized, and solves problems.
- Leader - you easily inspire, lead, and align cross-functional teams.
- Creator - you've built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.
What we offer (Benefits)
We are building a hyper-growth SaaS startup following the best Silicon Valley practices, in Prague.
- Stock options
- 5 weeks of vacation
- 5 sick days / personal time off
- Flexible working hours
- Extra two weeks for paternity leave
- High end laptop & other necessary tech
- Referral program
About Us
Rossum (the name comes from Czech writer Karel Čapek's play "Rossum's Universal Robots") is capable of extracting data (from documents) six times faster than the human rate. Last year alone it managed to save companies across a number of sectors over one billion keystrokes, the equivalent of 150 years of human labor. Today, the company automates document communication for customers on five continents and a client roster that includes Siemens, Bosch, Cushman & Wakefield, Veolia, and, here in the Czech Republic, Alza, Kofola, and Mattoni.
After tripling our revenue in 2020 and securing Eastern Europe's largest-ever Series A funding of $100M in 2021 , we plan to further expand our market share and invest heavily across our Go-to-market teams & our research and development backbone.
Our product is number #1 in its category.
Learn more about Rossum on Expats.cz, Forbes & TechCrunch.
Rossum is an equal opportunity employer. At Rossum we believe human potential is the most powerful force for progress and success we aim for. Therefore we maintain a culture of belonging and treat people with respect and provide equal opportunities for hiring, employment, promotion, termination, compensation etc. Rossum does not discriminate against any job applicant or employee or protected veteran because of race, colour, religion, national origin, sex (including pregnancy, gender identity and sexual orientation), physical or mental disability, age or genetic information.
By submitting your application you acknowledge that Rossum will process your personal data for recruitment purposes and selection procedure. Rossum acts as joint controller together with its affiliates (Rossum Ltd, Rossum Czech Republic s.r.o., Rossum USA Inc. and Rossum Israel Ltd.). More details on Rossum's privacy policy can be found here.
