product marketing Remote
Job description
Mirion Technologies, a US company is a leader in radiation safety, measurement and science. Built on over 50 years of experience in research, problem-solving and product development, our team of nearly 3,000 talented professionals globally work to create solutions and advance innovation in our field.
We’re more than just product makers and problem solvers. We also draw on a deep sense of responsibility to share our knowledge and expertise with our customers. Although we are a large, growing corporation, we are small enough for you to be creative and autonomous.
Our company is dedicated to providing world-class radiation detection, protection, and measurement products, services, and solutions.
The Role
The Mirion Technologies Product Marketing Manager is responsible for commercial positioning and downstream/outbound marketing strategies for the Mirion Technologies product portfolios. The role will translate the group’s business objectives, market opportunities, and product solutions into a cohesive market strategy matching product to buyers and users (personas) within each market segment. This person is chiefly responsible for developing strategies to drive awareness and sales of new and existing products to meet group business objectives. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Experience with Demand Generation, messaging and positioning strategy for products and cross-functional leadership is critical for success in this role.
Duties:
- Work with product line owners to develop clear product positioning & compelling value propositions for new products within each portfolio.
- Launch new product & solution offerings, providing strategy and market-ready content for effective campaign execution.
- Ideate digital campaigns, messaging, content & thought leadership in support of new releases and ongoing business.
- Support content and sales enablement tools, including product datasheets, presentations, playbooks, white papers, web content, etc. in conjunction with Marketing Communications.
- With support from product line owners, maintain competitive insights including competitive gaps, successes, product offerings, positioning, price structure, how to sell against, etc.
- Define and prioritize target audiences and segmentation within each addressable market across a varied marketing mix.
- Gather and analyse global market data (users, prospects, competitors) as input into marketing strategies and material.
Requirements
- 5+ years of product marketing experience, including B2B, capital, software and hardware.
- Minimum of Bachelor’s degree with a preference for strong academic performance.
- Strong analytical capabilities with proficiency in Excel and basic statistics.
- Very strong written and verbal communication skills.
- Past experience in digital and content marketing a plus.
- Preference for familiarity with Salesforce CRM and marketing automation principles.
- Willing to travel 10%.
Skills
- Results focused and committed to achieving targets.
- Strong communication, interpersonal and influencing skills.
- Able to demonstrate a high level of integrity and professionalism.
- Adaptable to changing priorities.
- Ability to build relationships at all levels.
- Ability to work independently as well as being a team player.
- Strong organizational and priority management skills.
- Excellent written and oral skills.
What we offer
Our employees make the difference. And that's why we offer you as the Product Marketing Manager:
- Competitive salary & benefits package
- The opportunity to develop within an international group.
Job Types: Full-time, Permanent
Schedule:
- Monday to Friday
Education:
- Bachelor's (required)
Experience:
- Product Marketing: 5 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: Remote
Reference ID: PMM/07
