Product Manager - Data & Optimisation London, England
Job description
Job Purpose:
To own the end to end A/B optimisation strategy for ODEON’s digital channels, along with collection of supporting data through tagging and analytics across UK, Ireland, Spain and Portugal. Supporting the commercial team and wider business in achieving and exceeding business goals.
Key Accountabilities:
- Plan, execute and report on A/B testing strategy. Working with our partner agency to drive uplift in key commercial goals.
- Through Tag Manager, manage and improve ODEON’s datalayers and event based reporting in Analytics to ensure we can answer all questions on the performance of our digital channels.
- Work with the Digital Analysts to ensure robust weekly reporting and assist weekly insight gathering.
- Place pixels via Tag manager in partnership with key studios.
- Work with Data protection officer to ensure website data and cookies are captured / implemented in a GDPR compliant fashion.
- Work with stakeholders across multiple countries, ensuring all understand and are aligned with the strategies and plans the role is responsible for.
- Assist the Product manager for development in translating successful tests into development tickets with complete objectives and acceptance criteria.
- Support other teams in the Commercial Department to meet their objectives utilising the website and online assets
- Complete other relevant tasks, as and when required.
Key Skills:
- Excellent understanding of Google Analytics + Google Tag Manager
- Good understanding of the foundations of GDPR and data compliance / hygiene best practices
- Basic HTML, CSS, Javascript / Jquery required
- Experience with Google search console and SEO basics desirable
- Experience with Cookie tracking tools is desirable
- Structured and methodical thinker
- Excellent attention to detail
- Excellent team and stakeholder managements skills
- Good copy writing and English language skills
- Spanish speaker useful but not essential
- Proven ability to work well within a team and in a busy environment
- Effective in problem solving and willing to make decisions, render judgements and take action.
ODEON benefits:
- Unlimited free cinema tickets for you, and 12 friends and family tickets every three months
- 40% discount on our food and drinks, including our in-cinema Costa Coffee stores
- Free access to our confidential Employee Assistance Programme – an online platform that offers advice and support on topics including finance, health, and mental wellbeing
- The opportunity to gain professional qualifications through our Bright Lights Apprenticeship scheme
- Fantastic career development opportunities across our cinemas and support offices
- Monthly rewards and recognition schemes
- Pension scheme
- Bonus scheme
At ODEON Cinemas Group, everyone is welcome. We make movies better by bringing all our incredible differences and our different ways of thinking together with our passion for cinema, to deliver inspiring entertainment experiences for our guests. We are all individuals, and we recognise that everyone brings something special to our team.
Starting from the moment you apply, Diversity, Equity and Inclusion is embedded into all parts of the colleague journey, and we welcome individuals from all backgrounds. We select colleagues based on merit and the passion they show for their role.
We are proud to partner with 'ReciteMe' to offer accessible tools to support you with your job application. Simply click on 'Accessibility Tools' at the top of the job advert screen. Should you require additional help from our team, whether that's to support with your application through to making adjustments to our recruitment process to assist you, we will be more than happy to help - drop us an email to [email protected] and we will be back in touch to help you!
