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• This is a full-time role, however flexibility in this will be considered
• We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
• Our working hours are usually Monday-Friday, you may be required to work alternative hours to fulfil business needs and work in multiple team and agency locations across a working week.
• The base location for this role is Newcastle Upon Tyne

• Own and drive delivery of a new Growth roadmap of projects and initiatives designed to drive new customer acquisition, support revenue growth and visibility of our digital products and propositions.

• Act as a key interface into a variety of internal and external stakeholders including the Greggs Digital team, IT/Technology, Customer, Business Leads and third-party partner agencies to ensure our Growth strategy is effectively implemented.

• Act as the lead on various digital projects and initiatives, acting as the key ‘link’ between multiple teams in order to support our customers and commercial business objectives both online and in-shop
• Lead in developing Greggs’ Search Engine Optimisation (SEO) and App Store Optimisation (ASO) strategy to ensure our information is easily findable, accurate and enhances our brand reputation at all times.
• Manage a variety of ad-hoc and ongoing initiatives until they can be transitioned into ‘BAU’ to ensure Greggs’ overall key digital business objectives are achieved.
• Drive implementation of new innovations and initiatives that underpin achievement of our overall CRO (Conversion Rate Optimisation) strategy, ensuring all teams involved are supported to deliver what is required.
• Work with a variety of teams to ensure we are continually addressing gaps in our available Digital/Customer data and insight.
• Ensure Greggs is proactively leveraging digital growth opportunities from digital partnerships, key 3rd party technology partners and learning from industry best practice to drive new customer acquisition and innovation.

We are looking for highly experienced, talented individuals with drive, who can demonstrate:

• Strong general digital marketing background and experience of working in a mid-senior digitally focused role.
• A self-starter with passion for Digital and delighting customers using best in class digital experience.
• Experience in delivering Growth projects and new digital initiatives in a large company.
• High degree of awareness of the latest in eCommerce, CRO, SEO and ASO best practice.
• Comfortable working with initiatives that have ambiguity between roles and responsibility areas.
• Able to get momentum behind new initiatives with limited briefing.
• Highly collaborative working style and a naturally cross-functional approach.
• Able to demonstrate exceptionally strong commercial, organisational, planning and analytical skills.
• Excellent communication and an engaging presentation style.
• Strong interpersonal skills with the ability to influence at all levels of an organisation.
• Strong project management and budget management skills
• Good technical understanding across digital channels and platforms
• Thrive working within a dynamic environment and are adept at adapting when priorities change.
• A highly analytical data-led mindset that is comfortable working with different types of data.
• Ideally experience working in an Agile/SCRUM environment.
• Ideally experience of working in a similar role in a consumer-facing digital product team, ideally within a major retailer or consumer facing FMCG business.

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.

We have a fantastic opportunity to join the Digital team at Greggs as a Digital Growth Manager to support the delivery of a wide variety of cross-functional growth initiatives for Greggs.

The Digital Growth Manager will play the pivotal role in ensuring we deliver a complex set of digital projects and growth initiatives all designed to increase their awareness, usage and achievement of our digital business objectives. You will work collaboratively with colleagues from across the business to ensure we are maximising engagement, our reputation, revenue and new customer acquisition opportunities online and in-shop – either by owning them on an ongoing basis, or by delivering and transitioning them into ‘business-as-usual’ for other Greggs teams once fully established.

As a senior member of the Greggs Digital team you will also proactively support the other digital team leads to ensure we drive significant ROI from our digital products and channels and make sure we are focused on continually growing the data we have on our customer base, as well as extending our reach too new audiences

We can offer you:

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• Management Bonus Scheme which is worth up to 12.5% of your salary

• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

• Private Medical Insurance which is free for you and subsidised for your dependants

• Permanent Health Insurance which is a replacement income scheme

• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

• Defined contribution management pension scheme

• Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

• Colleague discount, up to 50% off our own-produced products

• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

• Career progression and learning and development

• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Cycle to Work scheme

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another