Product and Segment Marketing Manager Crewe, England
Job description
Segment Marketing Manager
Who are we
At Air Products, we've been helping our customers to become more productive, energy efficient and sustainable for more than 80 years. With approximately 21,000 employees and operations in over 50 countries, we serve customers across a wide range of industries from food and beverage to medical, energy and transportation. We supply a unique portfolio of atmospheric and process gases, equipment and services.
We have an exciting role available for an enthusiastic marketeer.
Responsible for either our MetFab or Speciality Gas product lines this person will be able to unleash their creativity and passion for fun marcomm, whilst being able to use their analytical skillsets within a broad and diverse product management role.
This role truly encompasses the 7 Ps of marketing - from R&D, managing promotions, lead generation management, marcomm creation, pricing, packaging .....and more, to drive overall portfolio growth. If you like working as part of a team, but you'd like you own a part of the business with a great degree of autonomy, this could be the ideal fit for you. This role is suitable for someone who enjoys building relationships due to the nature of the owned segments is very people centric.
As the Segment Marketing Manager you will:
Define, communicate and execute the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their stakeholders, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of bespoke value propositions, campaigns and sales tools.
Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and executed strategy and planning, and management of allocated budget for the segments owned.
Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key segment / offer stakeholders both locally and globally, maximising performance.
Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
Meet the required level of knowledge of segments / products / offers and solutions through external research, regular voice of customer and strong relationships and communication with key business experts such as, Product, Sales and Central Marketing
Use Product management skillsets to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps.
Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct stakeholders with bespoke messages of the value, expertise and product quality that Air Products provide.
You will have;
· Proven experience in a Marketing role
· Planning and execution of multiple omnichannel campaigns
· Strategic thinker with a solid business understanding
· Budget management, reporting and measurement of campaigns and activities
· Strong written, communication and negotiation skills
· Expert in stakeholder management
· Able to work at pace under pressure
· IT literate
What We Offer:
At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter
We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – with excellent opportunities for growth and development.
If that sounds interesting, then come and discover, care and accomplish by clicking APPLY now.
Job Types: Full-time, Part-time, Permanent
Part-time hours: 37.5 per week
Salary: £48,000.00-£55,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Flexitime
- Gym membership
- Life insurance
- On-site parking
- Private medical insurance
- Referral programme
- Sick pay
- Wellness programme
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Work Location: Hybrid remote in Crewe, CW1 6AP
Reference ID: 39330BR
