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This role will be responsible for generating strong, consistent press coverage across print, broadcast and online media.

This role will be supporting both consumer and corporate communications

Accountabilities and Responsibilities

• Work with buying teams to fulfil call ins and provide overall support to the Press Team

• Support both consumer and corporate PR

• Work closely with our Press Assistant to carry out and oversee all day-today press office functions, including regular organic influencer gifting.

• Manage the Press Office inbox

• Comp magazines for target media and provide weekly analysis to rest of the team

• Monitor results of broadcast coverage using Adobe tracking software and report figures to wider business in a timely manner

• Build and maintain relationships with senior fashion assistants, junior editors and stylists securing regular facetime via breakfasts, lunches etc

• Sell in news stories and new collections to target media

• Organise and oversee small scale press dinners, trips and events and closely assist and support PR Manager on larger scale PR Events

• Manage all regional PR activity including store openings, working closely with the Local Marketing Manager and Social Team.

• Work on specific projects each season – from idea stage through to implementation

• Maintain strong, consistent press coverage for New Look on target media

Technical Knowledge & Experience

• Excellent people skills, computer literature, excellent time management.

• Ability to prioritise workload and tasks

• Good telephone manner and exemplary organisational skills

• 2-3 years experience in a fashion PR role

• Strong media and influencer contacts

• University degree

• Proven contacts within industry

Minimum level of education or qualifications - Bachelor-level degree (ideally in the fields of brand, marketing, media or digital)

• Retail experience a plus

Essential skills/knowledge

• Demonstrated knowledge and experience in PR

• Acute creative acumen and flair

• Proven understanding of the omnichannel marketing mix

• Insight driven and commercially aware

• Strong visual and verbal communication

Desirable Skills/knowledge

• Agency or in house experience

• Budget management

• Line management

Measures / Key Performance Indicator’s

• Business objectives

• Commercial targets

• Brand tracker measures

• Team development

• Peer review

Key Relationships

Internally

• Customer Insight

• Buying, Merchandising & Design

• Marketing Ops

• Creative Studio

• Content & Editorial

• Fashion/Styling

• Social

• PR

• CRM

• Performance

• Ecommerce

• VM

• Retail

• Finance

Externally

• Creative Agency

• Media Agency

• Events Agencies

• Talent Agencies

• Partnership Agencies