PR & Influencer Executive Cheltenham, England
Job description
The Role
This role will support the execution of the brand marketing strategies within the channel of PR and Influencer, to amplify and elevate Superdry through PR and Influencer activations.
You will work within the PR & Influencer team, contributing to the delivery of Channel Marketing activity that supports the wider brand & business goals, creating sustainable long term profitable growth and brand health.
Reporting into the PR and Influencer Manager, you will also work collaboratively with Social Media team, wider Marketing team, Creative Centre, and Studio. This role will contribute to the change and elevation in brand perceptions by assisting in the delivery of product stories to the desired consumers.
We are looking for a dynamic and confident PR and Influencer Executive who has a strong work ethic and can-do attitude. Coming from a background of PR and/or Events and Influencer experience is desirable, you must be an innovative individual who is self-motivated and ready to hit the ground running. Organisation is an important aspect of the role, for someone who is a team player and able to contribute to a fast-growing department within Superdry.
You Will
Support the PR & Influencer Manager & Senior PR & Influencer Executive in day-to-day implementation of the global PR, Influencer and Events activity
Grow the brand exposure whilst building a deep understanding of our potential audience(s), their interested and motivations, gaining actionable insights to strengthen their connection to the brand
Identify media targets, pitch and secure segmented global media (both print and digital titles) and product fascination
Develop key media relationships and support the overarching marketing strategy by secuding coverage in trade, lifestyle and consumer press
Develop and maintain strong working relationships with influencers, agents, stylists journalists and media
Facilitate any appointed local agency with content and assets for your style choice
Keep your finger on the pulse to find new influencers who align with the brand and can deliver strong results (measured against set KPI’s)
Negotiate best rates with talent and agents to deliver maximum ROI
Ensure each market has the necessary tools/assets to maximize editorial and events opportunities and that brand standards are followed across all markets
Host showroom appointments for influencers, agents, stylists and press
Monitor and report upon coverage and sentiment illustrating ROI of activity.
Collate and compile weekly/monthly reports to feed into Exec and wider business updates with CEO
Manage budget and maintain tracker to maximise value return on all spend.
You Are
A passionate, energetic, creative communications professional with and global experience
Experienced in managing press and influencer events
Engaged and connected with relevant media, agency and influencer contacts, immersed and up to date with news and happenings in the industry
Able to act as a brand ambassador for the brand
A competent project manager with great attention to detail and follow-up, a creative problem solver with good commercial sense.
Entrepreneurial in nature and approach
Experienced in businesses/brands of scale, but also those considered startup, independent or disruptive
Comfortable with driving fast change against a back drop of legacy habits
Adaptable, agile and able to multitask and switch between strategy and tactics
A confident inspirational communicator, recognised and respected as a source of best practice in your field, earned through previous experience and success.
A natural relationship builder that seeks out the connections to be able to deliver
Flexible to travel as necessary
Working for Superdry has never been so rewarding…
25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
An additional day off to celebrate your Birthday
Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
Company Pension scheme
All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
A big staff discount – naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online
Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
A health cash plan is open to all employees.
Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance
Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
A range of learning and development materials to help you in your career and grow with us
We like to give back, so we allow our employees time off for volunteering work
A global employee assistance plan in place that you can access anytime you want - it’s free and confidential
You’ll also have access to a Cycle To Work Scheme and an excellent Car contract hire/purchase scheme
A range of local discounts with businesses across Gloucestershire
At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.
We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.
We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.
Please also have a look at our career website. Here you can find information about the Growing Futures Programme, a scheme that supports applicants from ethnic minority backgrounds to apply for roles at our HO in Cheltenham.
About Us
Superdry is a British, founder-led brand with a truly global presence. We’ve been proudly creating world-class product for almost two decades, offering genuine choice to our customers with our curated style collections.
Our mission is to be the No. 1 sustainable style destination, delivering product that is authentic with unmatched quality and true integrity, much like our people.
We are on an ambitious, style-obsessed journey and need talented people to join us on the adventure. Are you ready for everything?
