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Job description

Opportunity information

Salary £24000 per year
Duration 18 months
Advert closing date 31/08/2023

Description

POLARIS, a premier SEO agency, works with international clients on ecommerce and B2B campaigns. With partners like Sodexo, Thomson Reuters, and Mars, we excel at driving traffic through effective SEO strategies.

We are expanding and have an exciting opportunity for a Digital PR Apprentice with an interest in digital PR and social media, and a curiosity for global news and trends.

Role Overview

We are on the hunt for an eager, motivated, and creative individual to join our team as a Digital PR Apprentice. You will play a pivotal role in learning and assisting with the development and implementation of digital PR strategies, boosting brand recognition, and increasing online visibility.

This role is perfect for someone keen to kick-start a career in Digital PR, enthused by content creation, and motivated by driving engagement and results.

You'll learn and contribute to the whole creative process, working alongside the PR and Content team, aiding in idea generation and the outreach of content. You'll gain insights into how digital placements, Domain Authority, SEO rankings and Traffic contribute to measuring performance.

You'll discover what types of content generate buzz and learn the art of securing links.

Responsibilities:

• Assist in the generation and development of campaign themes for clients across Retail, B2B, and Marketing sectors.
• Help create captivating ideas and assets for all digital channels (website, social media, email etc.)
• Assist in the formulation and execution of editorial plans and content calendars.
• Learn how to research link prospects and negotiate and confirm placements for content.
• Learn to engage with relevant stakeholders across all digital platforms.
• Support our SEO and Content team in turning ideas into campaign assets.
• Assist in planning and executing events hosted by the agency.
• Learn to find topic-related websites that can feature our campaign content, referencing POLARIS with a biography or backlink.
• Assist in creating event calendars for both POLARIS and its clients.
• Support in identifying speaking opportunities that will help expose POLARIS to specific sectors and audiences.

About You

• Eagerness to learn about digital PR in an agency environment.
• Strong personality with a drive to deliver results.
• A basic understanding of SEO, or willingness to learn.
• Willingness to learn how to use Ahrefs, Majestic, and other backlink evaluation tools.
• Strong organisational skills and ability to manage your time effectively.
• Comfortable communicating, even if it means chasing people down when needed.
• Eagerness to learn the latest techniques in Digital PR and outreach.
• Positive attitude and ability to thrive in a collaborative environment.
• Excellent attention to detail and proofing skills.
• Proficient with Excel, PowerPoint, and open to learning new media databases and monitoring tools.

Entry requirements

5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)

Training to be provided

You will undertake the groundbreaking Apprentify PR and Communications Level 4 apprenticeship.

We have designed our programme to offer you several distinct routes to focus your career path and specialise in areas such as digital PR and influencer marketing. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.

During the 15 months of training, you will learn cutting edge theory and industry practice across ten units:

• The PR Industry
• Campaign Management #1
• Campaign Management #2
• Reputation Management
• PR Strategy
• Content Production
• Content Distribution
• Content Evaluation
• Digital PR

During your classroom sessions, you will learn key skills and knowledge required in the PR industry including how to manage PR campaigns, how to manage your online reputation, how to produce content for PR campaigns and how to target content appropriately for maximum impact.

What you will receive:

• A chance to earn whilst you learn amongst leading industry professionals
• Full support and coaching from an experienced Development Coach with excellent industry experience
• Onsite monthly visits / mentoring and coaching sessions
• Graduation in under 15 months
• Access to the very latest online technical and marketing training
• PR and communications projects based on real life scenarios within your business to enhance learning
• Develop expertise in an area to develop your career with our bespoke Path to Mastery
• One to one support and coaching in social media marketing, Google advertising, copywriting, content production and tools to enhance digital PR and communications

In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way!

Things to consider

• 25 days holiday
• Quarterly performance bonus
• Birthday off
• Last Friday of the month early finish
• Hybrid working with team socials / collaboration days in London
• 2 x 30 minute “me time” breaks, you can take for a late start, extended lunch, or early finish each week with approval from line manager
• Monthly wellness allowance

Skills required

Array

Future prospects

Fantastic career within a fast growing business and industry. This is like no other opportunity on the market.

Hours per week 37
Working week Monday - Friday
Apprenticeship standard Public relations and communications assistant (Level 4)

Gravesend, Kent, England, DA11 8HJ