Planning, Performance & Media Lead London, England
Job description
This role defines the customer plan for the JL brand. It defines the marketing objectives required in support of broader business objectives and the activity required to support these, allocating channel resource and marketing opex budget in service of these objectives, and ensuring our activity shows up in a cohesive way across channels.
You will own the relationship with our media agency and ensures their activity is delivering on these objectives, as well as monitoring the performance of our activity (e.g. campaign performance, broader media investment performance).
Through your Profession you will have the opportunity to develop and stretch personally and professionally to achieve your potential.
The Partnership supports agile and flexible working practices, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach.
We celebrate diversity and inclusion in the John lewis Partnership and we are committed to becoming the UK’s most inclusive business, reflecting and connecting with the diverse communities that we serve.
Key Responsibilities:
Definition and ownership of the customer plan for the JL brand, to include:
Definition of marketing objectives by activity type that contribute to overall JL business objectives and allocation of budget and channel resource in service of this.
Ownership of planning process (annual, seasonal, front door) and coordinates inputs from JL Customer teams (including channel capacity ring-fenced for retail media activity).
Definition and ownership of prioritisation framework and sizing of activity to inform deliverability of plan.
Ownership of channel capacity planning and resource allocation by campaign / activity type
Definition of a cohesive customer plan across channels.
Allocation of marketing budget across channels to deliver on marketing objectives and broader business objectives.
Monitors performance of marketing investment and reallocates investment accordingly.
Ownership of relationship with media agency (including creation of annual media strategy) and holds them to account.
Empowerment and development of team of marketing professionals, creating the conditions for all Partners to thrive.
Essential skills:
Extensive experience of developing customer and marketing plans linked to commercial, brand and customer outcomes.
Working knowledge of planning processes and project management skills.
Substantial marketing & media planning experience working on large Omni-channel brand.
Budget management experience.
Leading cross-functional projects.
Experience making effective data informed decisions, supported by the use of data visualisation tools such as Tableau.
Desirable:
Planning (channel and media) experience in large marketing organisation.
Executing change and innovation.
Omni channel or product retail experience.
Professional Marketing qualification.
Benefits of the Partnership and the role:
You will enjoy 25% discount at John Lewis and 20% in Waitrose
The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)
Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.
Next Steps:
The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").
Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.
You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
Thanks for your patience in the meantime and for showing an interest in joining JLP.
For internal use only:
You can view a copy of the full job outline HERE
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