Performance Marketing Director - Fixed Term Contract London, England
Job description
About the role
The Performance Marketing team supports all three sides of our marketplace to deliver growth of our business globally, whether that's getting a consumer to give us a try for the first time, acquiring new riders when we open up in a new location, or talking to potential restaurant partners about the value that Deliveroo can bring them. We've built a world class team to deploy our marketing budget across multiple digital channels. We collaborate with our product and tech teams to automate processes and analyse performance to ensure we're making the right decisions every day to take us forward.
We're looking for a commercially minded, data-driven Performance Marketing Director to lead the operational management of our global team, taking accountability for budget setting, delivery against targets and scaling new and existing channels by pursuing a rigorous test and learn agenda. You will report into the VP Marketing and will offer hybrid working between home and our London HQ.
What you'll be doing
- Develop a world class performance marketing team. Line manage a team of experienced subject matter experts & marketing managers across all paid channel disciplines.
- Work with central and local Finance & Strategy teams to set budgets, support management of P&L and ensure we're achieving our targets throughout the year. Manage performance vs targets.
- Empower your teams to be autonomous, unblock obstacles, but ensure they are focused on working towards a collective goal.
- Promote a culture of experimentation, iteration and new ideas. Ask difficult questions and get to the bottom of challenges.
- Work with media partners to unlock new opportunities, develop long-term partnership plans and ensure that the support we receive aligns to our goals.
- Communicate performance and future plans to a wide range of senior leadership at both a central and local level.
- Work with product, engineering and data sciences teams to build scalable solutions to performance marketing challenges.
- Manage a T&L agenda that aims to drive new incremental growth opportunities on top of our baseline.
Requirements
- Experience managing large performance marketing budgets
- Extensive hands on, operational experience and knowledge of channels such as Search, App, Social, Display and Video, Affiliates
- Experience of running and developing a high performing performance marketing team
- Experience of working with multiple geographies
- Ability to simplify complexity and communicate clearly to senior non-subject matter experts
- Experience working with cross functional teams
Preferred, but not required:
- Experience of managing an in-house team
- Experience in app marketing
- Marketplace experience
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but We offer many benefits in areas including healthcare, wellbeing, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing businesses in a growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that disabled people may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments , please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
