Performance Marketing Director London, England
Job description
We have a fantastic opportunity for an innovative, entrepreneurial, data led, and insight driven Performance Marketing Director to lead our rapidly growing department, that in the last two years has grown from just two people to a team of 12.
The team works with a number of high-profile brand clients in B2C and B2B, in Automotive, Ecommerce, FMCG and Technology sectors. You will have the opportunity to drive the next level of growth for performance marketing at TMW Unlimited.
At TMW we are different from media agencies, and we are also different from creative agencies. We are the perfect blend of both. We care not for vanity metrics. Our north star is in driving true performance for our clients. Performance with a demonstrable impact on business metrics that matter - like customer acquisition, retention, brand perception, recall and revenue.
As such our performance team is empowered to make their own decisions, be as autonomous as they can be, take risks and drive change – all in the name of getting results for our clients.
At TMW Unlimited we offer Hybrid working, which for us is a blend of working remotely and in the Bristol, Reading or London office. It’s all about choosing the best place to be for you, your team, your manager and the business on any given working day…
What you will do…
- Lead and support a talented team of agile, enthusiastic, results driven digital marketing experts in multiple specialisms across paid and organic media.
- Be our lead storyteller in new business client pitching, proposals and presentations. Presenting innovative digital performance strategies that win new business and help expand existing accounts.
- Relish the opportunity to identify and build digital performance approaches and products required for by opportunity, sector or specialism (e.g., a paid social approach for FMCG) to help drive new business opportunities.
- Provide insight, knowledge and data that helps enables your peers to better understand and talk performance marketing with their clients.
- Blend multiple data sources to inform strategic planning – covering performance data, CRM, and third-party sources (e.g., GWI, SEMrush, Moz, Buzzsumo etc.).
- Full funnel experimenter – you will plan experiments in MVT, Creative, A/B and CRO across the full customer journey in both B2C and B2B, building statistically significant models that drive real performance uplift.
- Work across the division to help drive fame for the Media team and proof in our work, with client success case studies and awards wins!
Requirements
What you will need to succeed…
- Demonstrable experience in the Performance Marketing space, at a Senior level within an agency environment, either currently or a previous role. You'll be able to demonstrate how you have already led successful performance marketing / project teams and driven exceptional growth.
- Leadership experience, you’ll have a record of success in leading large, successful, high growth, multi-disciplined performance teams.
- Strategic and hands-on Paid media expertise, experience of delivering biddable media programmes using various platforms, including but not limited to Paid Social (Facebook, Instagram LinkedIn, Twitter, TikTok, Snapchat), Search (Google, Bing), Audio (Spotify, Soundcloud), TV (Sky AdSmart), Marketplace (Amazon, E-bay) and Programmatic advertising.
- Strong strategic understanding of SEO and search marketing, covering on-site and technical performance, and knowledge of how to use within a long-term demand generation mix.
- A comprehensive record of full-funnel experimentation and testing to drive continued digital performance improvements.
- Experience using Google marketing platforms (Analytics, Search 360, DV360 etc.)
- Broad experience with reporting and data visualization platforms (PowerBi, Data Studio, Tableau).
- Sound knowledge and experience with a wide variety of digital planning and analysis platforms (GWI, SEM Rush, Moz, Similar Web, Buzzsumo etc.)
- Understanding and experience working with dynamic creative ad serving platforms, attribution modelling and tracking and measurement tools is also desirable.
- Knowledge and experience with programmatic advertising, marketplace advertising and affiliate marketing is also desirable.
- Experience with marketing automation (HubSpot, Adobe, Marketo) and CRM (Salesforce) systems, for outbound marketing, data analysis and attributing digital performance activities right through to revenue.
Benefits
This is us…
The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.
We create ideas that move people.
We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.
TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.
What we value…
Together, we put people first and believe our values make us who we are.
Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.
What we give…
A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
Here’s a snapshot of just some of the benefits you can enjoy as part of the team.
- 25 days holiday (increasing year on year to max 30days)
- Christmas Closure, Birthday Day and Volunteer Day
- Flexible Bank holidays
- Flexible Hybrid working
- Pension, Life Assurance, Eye Tests, Flu Jabs
- Flexible Hybrid working,
- Purchase Holiday, Taste Card
- Cycle to work and Electric Car Scheme, Work Abroad
We have a calendar of social and charity events throughout the year, there’s always something going on.
Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.
Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.
We will be reviewing applications on Monday 24th April 2023
We are an Equal Opportunities employer and welcome applications from all sections of the community.
As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.
By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf If you would prefer us not to store your details or contact you please let us know.
