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Part-Time Campaigns and Social Media Co-ordinator (3 days per week - Monday to Wednesday)

The Bank of England is the UK's central bank. Our mission is to deliver monetary and financial stability for the British people.

The Bank of England is a diverse organisation. Each of its 4,000 people are committed to public service and dedicated to promoting the good of the people of the United Kingdom by maintaining monetary and financial stability.

The Communications Directorate is responsible for leading and developing the Bank's external and internal communications. We maintain the relationships with key stakeholder groups including the Media and Parliament, as well as providing a Public Enquires function. We work with a wide range of colleagues to develop and deliver the Bank's programme of outreach and education, which includes building strategic partnerships with other organisations and running the Bank's Museum.

We also develop and maintain our external website and social media presence and produce the Bank's flagship publications.

Department Overview

The successful candidate will join the Content & Strategy division of the Communications department, responsible for managing and developing the Bank’s external and internal communications.

The social media team works closely with web publishers, designers and content creators, and collaborates with teams across the wider organisation.

Job description

We are looking for a part-time 'Campaigns and Social Media Co-ordinator' to join us. This is a job share, with a working pattern of Monday to Wednesday.

The Campaigns and Social Media Co-ordinator is responsible for developing and delivering a programme of compelling digital communications campaigns in order to increase external engagement and ensure the Bank’s key messages are wide-reaching, impactful and consistent across all stakeholders.

You will work with the Social Media Manger and the wider Communications Directorate to ensure the Bank’s social media activities increase public engagement and understanding of the Bank.

Working alongside the Social Media Manager, the Co-ordinator will help implement a strategic campaigns-based approach to our communications. As part of this role, you will be encouraged to co-ordinate campaigns and tailor our social media communications in ways that increase their impact with target audiences.

This is a great opportunity to gain broad exposure to key marketing skills.

The successful candidate will have a proven grasp of digital trends and be required to implement strategies and tactics that grow, engage and retain our audience.

This role would suit a motivated individual with good organisational skills, ability to set priorities and be flexible and adaptable.

Key Responsibilities:

• Implement and contribute to the Bank’s social media strategy, alongside the Social Media Manger
• Develop and run a content calendar for all our social channels
• Commission engaging content for various digital platforms
• Run the Bank’s paid social media and search campaigns
• Analysing data from campaigns to determine impact and effectiveness
• Apply audience segmentation to campaigns to increase reach and engagement
• Monitor our shared social media inbox and respond to requests from around the business in a timely manner

Role Requirements

Minimum Essential Criteria

• Experience of developing compelling online campaigns
• Experience in marketing communication channels such as email campaigns, social media, advertising, websites, etc.
• Excellent written and verbal communication skills
• A passion for digital and social media
• Attention to detail with excellent organisational or project management skills
• Excellent analytical skills, including understanding of all social media metrics and Google Analytics
• Excellent knowledge of Microsoft Office
• Strong Excel skills are required, with ability to sort and analyse large amounts of data efficiently
• Proofreading and editing skills

Desirable Criteria

• Basic understanding of HTML
• Basic knowledge of creative software such as Photoshop and Indesign
• Experience with social media management tools
• An interest in finance, economics and an understanding of the Bank of England

Our Approach to Inclusion

The Bank values diversity, equity and inclusion. We play a key role in maintaining monetary and financial stability, and to do that effectively, we believe we need a workforce that reflects the society we serve.

At the Bank of England we want all colleagues to feel valued and respected, so we're working hard to build an inclusive culture which supports people from all backgrounds and communities to be at their best at work. We celebrate all forms of diversity, including (but not limited to) age, disability, ethnicity, gender, gender identity, race, religion, sexual orientation and socioeconomic status. We believe that it’s by drawing on different perspectives and experiences that we’ll continue to make the best decisions for the public.

We welcome applications from individuals who work flexibly, including job shares and part time working patterns. We've also partnered with external organisations to support us in making adjustments for candidates and employees in the recruitment process where they're needed.

For most roles where work can be carried out at home, we aim for colleagues to spend half of their time in the office, with a minimum of 40% per month. Subject to that minimum requirement, individuals and managers should work together to find what works best for them, their team and stakeholders.

Finally, we're proud to be a member of the Disability Confident scheme. You can find more information on what this means here. If you wish to apply under this scheme, you should check the box in the ‘Candidate Personal Information’ under the ‘Disability Confident Scheme’ section of the application.

Salary and Benefits Information

This specific role offers a base salary of circa £28,050 - £31,860 per annum, on a full time basis (As this is a part time position, this salary will be pro-rated to account for the 3 day (0.6FTE) working week £16,830 - £19,116)

In addition, we also offer a comprehensive benefits package as detailed below:

• A non-contributory, career average pension giving you a guaranteed retirement benefit of 1/95th of your annual salary for every year worked. There is the option to increase your pension (to 1/50th) or decrease (to 1/120th) in exchange for salary through our flexible benefits programme each year.
• A discretionary performance award based on a current award pool.
• A 7% benefits allowance with the option to take as salary or purchase a wide range of flexible benefits. (Note that from April 2023 and for the Benefits year 2023/24, this will increase to 8%)
• 26 days’ annual leave with option to buy up to 12 additional days through flexible benefits.
• Private medical insurance and income protection.

National Security Vetting Process

Employment in this role will be subject to the National Security Vetting clearance process (and typically can take between 6 to 12 weeks post offer) and the passing of additional Bank security checks in accordance with the Bank policy. Further information regarding the vetting and security clearance requirements for the role will be provided to the successful applicant, and information about how the Bank processes personal data for these purposes, is set out in the Bank’s Privacy Notice at Privacy and the Bank of England | Bank of England.

The Application Process

Important: Please ensure that you complete the ‘work history’ section and answer ALL the application questions fully. All candidate applications are anonymised to ensure that our hiring managers will not be able to see your personal information, including your CV, when reviewing your application details at the screening stage. It’s therefore really important that you fill out the work history and application form questions, as your answers will form a critical part of the initial selection process.

The closing date for applications is Tuesday 30th May.

The assessment process will comprise of two stages.