Paid Social Planner London, England
Job description
JOB DESCRIPTION: Paid Social Planner
*Internally, this role is known as Media Planner*
WHO ARE WE?
The bigger picture: DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more.
Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a boutique culture. We live and breathe our 'big enough to cope, small enough to care' ethos, providing an inclusive, supportive and an exciting place to accelerate your career.
This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands' business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.
JOB PURPOSE
The person in this role will develop paid media strategies and plans across biddable channels and deliver on those day to day. They will use data and insight to inform strategies and decisions, ensuring we deliver the most effective campaigns and they must be excited about testing and learning to understand what works best for our brands.
KEY RESPONSIBILITIES
The role of Media Planner is exciting, varied and constantly evolving. In this role, you will:
- Plan, buy and optimise paid social media activity
- Respond to client (internal and external) briefs
- Ability to report on activity on weekly, monthly and quarterly basis
- Develop paid media strategies and create key tactical plans to deliver on them
- Deliver media plans to the highest possible standard
- Optimise existing paid social media deliverables
- Ensure delivery of work is to the highest possible standard
- Ensure constant innovation across all deliverables
- Contribute to our creative process by sharing your ideas and experience
- Manage budgets for paid media deliverables
- Liaise with suppliers when relevant
- Present work internally and externally
- Complete work to deadlines
SKILLS AND PREVIOUS EXPERIENCE
Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.
Essential:
- Relevant experience within a paid media based role
- Strong understanding of digital paid media, particularly paid social media
- Advanced proficiency with Ads across a number of social media platforms including but not limited to; TikTok, Facebook/Instagram, Snapchat, and YouTube. Familiarity with Google Ads, Pinterest and X is advantageous.
- Experience with brand and performance campaigns
- Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides
- An inquisitive and numeric mindset
- Advanced written and verbal communication skills
- Excellent time management and organisational skills with a high attention to detail
- Strong presentation skills
- Ability to react quickly within a fast-paced environment
HEALTH, WELLBEING & BENEFITS:
- Possibilities to do what you do best and to develop your skills further with training development and certifications
- A flexible, hybrid working policy
- The choice of medical healthcare providers (Bupa or Medicash)
- 25 days holiday plus bank holidays and your birthday off each year
- Company pension scheme
- EAP scheme
- Ride to work scheme
- Enhanced family friendly policies
- Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT®
- Annual trip to the DEPT® Festival in the Netherlands: a chance to meet other people in DEPT®, see great talks from industry leaders, and have an all-expenses-paid weekend of fun!
- Global Annual DEPT® Cares Day which cadets can donate their skills to support local charities
- Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team and agency level
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
