Paid Social Media Activation, EMEA London, England
Job description
Paid Social Activation, EMEA
Role Overview:
Responsible for activating, executing, and optimizing paid social campaigns across UKI, Germany and France. This includes trafficking paid social media campaigns, building and activating against audiences, managing pacing, optimizing campaigns and quality checking content.
What you’ll do:
The paid social activation manager will partner with regional social leads to execute against the media strategy. This person will report directly to our global paid social lead and work alongside the EMEA paid social lead. In addition to activating against campaigns, this person will also be responsible for optimizing, iterating, and managing pacing.
Key Responsibilities:
Set up:
- Build and manage ad accounts.
- Build audiences in platform.
Activate:
- Execute against campaigns and regional priorities on designated social platforms (example: LinkedIn & Reddit).
- Leverage Sprinklr to activate against paid media campaigns, sponsorships and events.
- Traffic paid social media ads in platform.
- Execute against betas and A/B tests.
- Execute ABM priorities.
Quality Check:
- QA Content, social copy, tags, creative naming etc…
- QA In-platform lead generation ads ensuring "leads" are accurately flowing through appropriate journeys or directly to sales.
Optimize:
- Pacing (deliver regular reports)
- Spend management in platform
- Execute against optimizations as directed by insights and optimization lead.
- Identify opportunities to boost posts based on trending topics.
Partnerships:
- Regional Paid Social Leads
- Corporate Communications
- Social Listening, Insights and technology team.
- Platform partners (Sprinklr, LinkedIn, Reddit)
Who You’ll work with:
You will work across the global digital media team and regional marketing teams as well as platform partners such as Reddit, LinkedIn and Sprinklr.
Who You Are:
You are a social media enthusiast who is curious about the digital landscape with experience activating against paid social. You are deeply familiar with the tagging and tracking processes and requirements of paid social activations and are comfortable managing the pacing of large budgets. You are an agile marketeer that works well under tight deadlines.
Preferred Qualifications:
- 2+ years’ experience in paid social activation
- Experience leading the trafficking of paid social.
- In-depth knowledge of social platforms including but not limited to LinkedIn, Reddit, YouTube, Meta, Tik Tok and Twitter.
- Ability to juggle multiple projects with competing timelines.
- Data driven with a strong focus on optimization.
- Experience with Sprinklr is required.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (39 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!
