Paid Search Specialist London, England
Job description
Our online channels are experiencing incredible growth, which shows no signs of slowing. Are you ready to take our digital customer experiences to the next level as we turbocharge .com?
You'll also be joining us at an exciting time, as we have ambitious plans to drive online growth and create outstanding omnichannel experiences for our customers, as part of the wider transformation of M&S. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that improve experiences of colleagues and customers, join us!
Your key accountabilities will include:- Support the Paid Media Manager with delivering performance targets and co-ordinate the multi-million pound budget, to ensure maximum performance is delivered at the most efficient cost.
- Provide leadership and direction on day-to-day management to the junior member of the team - Assistant Paid Search Manager.
- Agency management of key partners, ensuring we are getting the service needed from all contacts.
- Communicate briefs to the PPC agency and monitor budgets at an account and category level.
- Ensure our PPC accounts are adopting best in class practices with a strong focus on automation, optimisation and testing.
- Push innovation within the channel and manage day to day search marketing activities across multiple search engines (Google, Bing) including bidding strategies, creative testing and optimization via analytics.
- Support the development for near and long term PPC account strategies, roadmaps and oversee execution of day-to-day tactics that increase revenue, site traffic, conversion and margins as well as aligning with the wider digital marketing channels strategy whilst supporting the customer acquisition and retention strategies/targets.
- Support the Paid Media Manager in weekly trade meetings by collating and reporting Paid Search results and headlines.
- Work with the PPC agency to deliver a ‘total search’ strategy and bring cost efficiencies across Paid Search.
- Utilise the Customer Data Platform to drive cost efficiencies, improved targeting capabilities with a relentless focus on incrementality.
- Seek out new initiatives in media to optimise and innovate.
- Working closely with the Measurement & Transformation Manager to deliver a market leading measurement solution and test & learn road map that will enable M&S to make strategic budget decisions based on the incremental ROAS delivered per channel and media strategy.
- Work with the other performance marketing channel owners including affiliates, display, paid social, SEO and CRM to deliver seamless cross channel customer targeting.
- Support the wider paid media team in the delivery of department OKR’s.
- Keeping up with industry trends and news and communicating to wider team and business where relevant.
- Strong background and proven track record in PPC marketing
- Able to operate at both a strategic and tactical level with a blend of analytical, creative and numerical skills.
- Extremely results driven with a history of delivering short- and long-term customer targets.
- Highly numerate and able to thrive in a fact and data-driven environment.
- Excellent stakeholder management, proven experience of influencing in a complex business.
- Strong digital analytics capability and experienced in using marketing tools such as Adobe Analytics, Google Search Ads 360 and Google Ads.
- Experience or knowledge of Google Analytics desirable.
- Confident in managing external agency/supplier relationships.
Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities
Key Benefits:- Flexible working approach, with a balance of being in the office and working from home
- Competitive salary plus bonus
- 29 days holiday (inclusive of bank holidays)
- 20% discount on M&S products
- A range of wellbeing support (including a virtual GP)
- 25% off gym memberships, access to online fitness classes and discounts for complementary health services, such as nutrition and lifestyle coaching
Interested? Apply here!
Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process. Applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation either by phone on 0345 300 3725 or by email [email protected], so we can make alternative arrangements for you.
#LI-LD1#NotJustAnyJobM&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.
We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.
If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.
