Paid Media Specialist Remote
Job description
About Alliance Leisure
Alliance Leisure develops facilities on behalf of leisure operators that want to improve or expand the leisure products and services they offer. As a multi award-winning team for our design, build, fund and partnership services we have carried out over 220 leisure developments and invested over £300m in the UK leisure market.
About TA6
Alliance Leisure also supports UK leisure operators with comprehensive sales, marketing and training services delivered through their TA6 brand. TA6 is the most creative, results-driven training and marketing brand in the leisure industry. We provide sales, marketing and retention services to leisure operators looking to launch new products/services, grow income and invest in their staff’s development. We are a group of creative leisure experts who are constantly striving to drive change and progress within the leisure industry.
About the Person
We are seeking a highly motivated, creative and results driven individual who enjoys working collaboratively with colleagues and partners.
We welcome applications from outside of the leisure industry. You’ll feel reassured that you’re working with a team of professionals that have a huge wealth of experience in the UK leisure sector.
Alliance Leisure thrives on a work hard, play hard philosophy. The management style across the company is one that reinforces our core values:
· Innovative
· Professional
· Fun
· Inspiring
· Results-Driven
· Supportive
· Integrity
· Highly Skilled
About the Role
This is an exciting and rare opportunity to join an award-winning team. The Paid Media Specialist will have experience running conversion-based campaigns for clients by strategising, managing, and optimising paid advertising campaigns across a variety of platforms including Google and META. This role requires knowledge of digital marketing trends, with the ability to support and coach colleagues in paid media optimisation.
Responsibilities
· Develop, implement, and optimise high-performing paid media Ad campaigns for TA6 Alliance Leisure, with a focus on driving conversions and delivering a strong ROI.
· Conduct thorough keyword research, competitor analysis, and audience targeting to create compelling ad content.
· Continuously monitor and analyse campaign performance, making data-driven adjustments to maximise results.
· Collaborate with our account management team to develop cohesive strategies that deliver results for each client across all channels including Google, Meta, Snap, Bing, LinkedIn, Twitter.
· Stay up-to-date with industry trends and best practices, implementing new techniques and strategies to maintain a competitive edge.
· Manage budgets and bids to ensure cost-effective campaigns and optimal allocation of resources.
· Produce regular reports, highlighting key metrics, achievements, and areas for improvement.
Requirements
· Qualification in marketing, advertising, or a related field.
· A minimum of 2 years of hands-on experience in Paid Media Ads campaign management, with a proven track record of driving results.
· Google Ads certification.
· Strong understanding of PPC strategies, including keyword research, bidding strategies, and ad optimisation.
· Excellent analytical and problem-solving skills, with a keen eye for detail.
· Proficiency in Google Analytics and other relevant analytics tools.
· Ability to work independently and collaboratively in a fast-paced environment.
· Strong communication and presentation skills.
· Knowledge of the health, fitness and leisure industry is desirable but not essential.
Job Type: Full-time
Pay: £28,000.00-£33,000.00 per year
Benefits:
- Company events
- Company pension
- Flexitime
- Health & wellbeing programme
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Supplemental pay types:
- Yearly bonus
Work Location: Remote
Application deadline: 25/08/2023
