Paid Marketing Lead Swindon, Wiltshire, South West England, England
Job description
We are currently recruiting for a new role of Paid Marketing Lead to join our Channels Team, working closely with our team of agencies, and with colleagues across the Trust. The problem-solving, performance focus and communication skills of this role are vital as we focus on optimising our campaigns and working in an integrated, agile way.
This is a permanent position and internally this role is known as Media Planner & Performance Lead.
What it's like to work here:The places we help everyone to enjoy might be rooted in history, but our marketing is far from behind-the-times. We’re joining up the dots and strengthening our approach to make sure people feel emotionally connected with, and inspired by, our cause. An exciting time? Absolutely. An extraordinary opportunity too!
Over recent years, our marketing activity has come on leaps and bounds. We’ve drawn on insight to reach out and engage new audiences in bolder, more creative ways than ever before. We’ve amplified our brand and put in place powerful tools and strategies to deliver on ambitions. Right now, it’s about building on this – and we’re looking for imaginative, creative sparks to help us do just that.
Your contractual location will be our head office in Swindon, however there will be an opportunity to explore and agree hybrid working arrangements which strike the right balance for you and the Trust. The role will involve travel to our head office to meet with stakeholders and your team.
What you'll be doing:You’ll be a key member of the Channels Team in the Marketing Department, responsible for building plans and delivering results through integrated channel plans for all lines of business across the National Trust, including Fundraising, Membership, Holidays and Retail.
You’ll be confident in the application of campaign optimisation and measurement techniques, translating briefs into integrated channel plans to meet KPIs, testing and learning and acting on results.
You’ll use your experience of digital channels to work collaboratively with colleagues, being the expert on channel performance and purpose. Continual performance review will be your bread and butter, measuring against integrated plans. You’ll be skilled at delivering through others, working with specialist agencies and colleagues, but you'll also have hands-on experience to help you guide this delivery.
You’ll be comfortable working in an agile working environment, embedding best practice techniques to support a varied set of objectives for our Marketing, Membership, Fundraising, Online Shop, Holidays, and local property teams.
- Experience of campaign planning and management using online techniques and knowledge of offline techniques
- An understanding of Display advertising, Paid Search, Affiliates and SEO with an emphasis on Paid Social
- An understanding of tracking implementation and associated digital marketing tools, particularly Meta Business Manager, Social Media Ad management platforms and website analytics platforms
- Experience in managing large budgets and communicating return on investment (ROI)
- Ability to build strong, collaborative working relationships with external suppliers and internal stakeholders
- Ability to influence, interrogate and respond to briefs
The packageThe National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
- Substantial pension scheme of up to 10% basic salary
- Free entry to National Trust properties for you, a guest and your children (under 18)
- Tax free childcare scheme
- Rental deposit loan scheme
- Season ticket loan
- Perks at work discounts i.e. gym memberships, shopping discount codes, cinema discounts
- Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
- Flexible working whenever possible
- Employee assistance programme
- Free parking at most locations
- Independent financial advice
Requirements :Compliance.Eligibility to Work in the UK
Permanent f/t (37.5 hrs pw)
